Brand Research Intern

Job Description
Work Arrangement
This role is categorized as on-site. This means the successful candidate is expected to report to Headquarter building in Shanghai, China at least three times per week.
The Role -
The GM China Customer Research team is seeking a motivated and focused intern to support Brand Research Projects, translating research into valuable insights that will shape company strategic planning. This internship focuses on Brand Positioning Research, Ad Testing, BTS, Pre-launch Clinics, Naming Studies, and Secondary Research. The ideal candidate will contribute to various projects from end to end while developing essential skills in a fast-paced environment.

This position is suitable for someone with a passion for market research and an interest in understanding China automotive industry and consumer landscape. A technical understanding of market research (both qualitative and quantitative methodologies), and acute understanding of advertising and brand communication are preferred.

What You'll Do -

• Support in planning and execution of brand research with compliance to methodologies; coordinate cross-functionally with global and local teams.

• Develop sample plans, questionnaires, and support stimuli development and review process.

• On-site coordination with partners and vendors for research fielding, qualitative interviews, and workshops; Support set-up, and quality management.

• Support in ad hoc research in a tight timeframe; communicate key findings effectively with supervisor, team members, vendors and project stakeholders.

• Collect and analyze data to develop customer and market insights.

• Draft report with story-telling skills; optimize slide format

• Support material preparation for board review

• Deep dive into available databases and conduct desktop and secondary research.

• Independently perform secondary research with NCBS data

• Independently perform secondary research with BTS/GBTS data
• Independently perform desktop research and secondary data analysis for pre-launch clinics.

Your Skills & Abilities (Required Qualifications)

• Applicants must be 3rd or 4th year undergraduate students or graduate students pursuing master's or doctoral degree majoring in Marketing, Advertising, Journalism, UX Design, English, Business, Statistics, Sociology or related fields.
• Excellent in English and Chinese communication, both speaking and writing, and proficient in Microsoft Excel, PowerPoint, Excel and SPSS.
• Strong analytical and problem-solving skills. Self-motivation, quick learner, strong work ethic with the ability to work independently and deliver results with minimal supervision.
• Ability to commit to a minimum of 6 months to ensure continuity and impact on long-term projects. 3+ days/week is required.
• Proven experience in marketing, branding and automotive industry is preferred.

About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit
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Accommodations
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