Senior Professional, Brand Planning GC

2 days ago

Shanghai, Shanghai, China Nike Full time $130,000 - $180,000 per year

Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Who We Are Looking For
We're looking for a
Senior Professional, Brand Planning GC
to join the Greater China Brand Planning team. This role will support the Director of Brand Planning in driving strategic initiatives across the marketing function. The ideal candidate is a strategic thinker, highly collaborative, and passionate about consumer-led marketing. They will play a critical role in shaping and executing Nike's marketing strategy in Greater China, with increasing ownership of key functional areas.

What You Will Work On
Key Job Accountabilities:

  • Strategic Support & Planning: Partner with the Director of Strategy to develop and execute the 1-year (AOP) and 3-year strategic plans for Nike Marketing. Support cross-functional alignment and integration of strategic objectives.
  • Functional Strategy Ownership: Lead strategic planning and initiatives for Retail and City Marketing functions. Collaborate with functional leaders to identify growth opportunities, drive consumer engagement, and elevate Nike's brand presence.
  • Business Reviews & Reporting: Support the preparation of monthly and quarterly business reviews. Coordinate inputs across teams and synthesize insights to inform leadership decisions.
  • Project Management: Drive strategic projects from brief to execution, ensuring alignment with brand priorities and business goals.
  • Communication & Storytelling: Develop compelling decks and narratives for internal and external presentations. Ensure messaging is aligned with Nike's strategic vision and consumer focus.

Who You Will Work With
You will report to the
Director of Brand Planning
and work closely with functional leaders across Retail, Digital, Brand Management, and Strategy. You'll also collaborate with cross-functional partners in Consumer Insights, Finance, and Marketplace.

What You Bring

  • Bachelor's degree required; MBA or equivalent preferred
  • 5–8 years of relevant experience in strategy, marketing, consulting, or related fields
  • Experience in Retail or Digital Marketing strongly preferred
  • Strong strategic thinking and analytical skills
  • Excellent communication and storytelling ability, both in English and Chinese
  • Ability to thrive in a matrixed, fast-paced, and dynamic environment
  • Passion for sport, culture, and the Nike brand

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