Marketing Specialist

Who We Are
We are on a mission to make all science open, enabling the research community to develop the solutions we all need to live healthy lives on a healthy planet.

Frontiers is one of the world's largest and most impactful research publishers, dedicated to making peer-reviewed, quality-certified science openly accessible. Our articles have been viewed 4 billion times, reflecting the power of research that is open for all.

Follow the links below to learn more about our work.

What We Can Offer You
At Frontiers, our working model for new roles includes a balanced approach that fosters collaboration through regular engagement at our office hubs in key locations. While we value flexibility, we also believe that shared in-person time strengthens team culture, trust, and productivity.

We provide a range of benefits across our global locations, including but not limited to:

• 4 additional wellbeing days in addition to existing annual leave allowance
• Access to learning platforms and dedicated learning & development time
• A range of wellbeing initiatives, including free online yoga classes and an employee assistance plan
• Employees can dedicate three days each year to volunteer
• Additional benefits depending on your location (e.g. pension plan and private medical care)

The Role:

The Marketing Specialist plays a critical role in enhancing the success of Frontiers' journals and our brand's digital presence. This position is responsible for the full-cycle journal marketing strategy and execution including assisting in the development and execution of marketing strategies that support business objectives, with the core goal of increasing the visibility of Frontiers' journals and building brand awareness. A key function is to empower and collaborate with journal teams by providing localized marketing collaterals and strategic guidance to effectively promote their journals and the research we publish. The specialist will ensure a strong, localized presence that resonates with the Chinese research community, ultimately attracting high-quality submissions and maximizing journal success.

Key Responsibilities:

• Develop and execute a comprehensive, data-driven marketing strategy tailored for the Chinese academic landscape, aligning with Frontiers' global objectives and open-access mission.
• Drive lead generation and submission attraction through targeted, full-cycle marketing campaigns for journals and Frontiers Research Topics.
• Manage and optimize digital marketing channels including SEO (e.g., Baidu, Bing), email, and social media (WeChat, Weibo, etc.) to maximize journal promotion and visibility.
• Lead the localization of all marketing campaigns and collaterals, ensuring maximum resonance with Chinese authors and readers.
• Empower Journal Teams and Editors by providing localized marketing toolkits, collaterals, training, and strategic support for their own promotional efforts.
• Coordinate event participation in major academic conferences and webinars in China, managing promotional materials and engaging with the local research community.
• Track, analyze, and report on the performance of all China-focused marketing activities, providing actionable, evidence-based insights to optimize strategy and budget.

Knowledge, Skills & Experience that will help you thrive in the role:

• 2-5 years' experience in digital marketing or full-cycle product/journal marketing, especially in lead generation and content creation, with a proven track record of success in the Chinese market. Skilled in using CRM tools (e.g., Salesforce) and marketing automation (e.g., Marketing Cloud).
• Deep understanding of the China digital ecosystem, including hands-on experience managing campaigns and content with major social media platforms like WeChat, Baidu, etc. Proficiency in SEO, email marketing, and event organization is highly desirable.
• Strong analytical skills with the ability to translate complex data into clear, actionable marketing strategies and performance reports.
• Excellent written and verbal communication skills in both English and Chinese.
• Creative, collaborative, and detail-oriented, capable of managing multiple campaigns and stakeholders simultaneously in a fast-paced, global environment.
• Bachelor's degree in marketing, communications, business, or related field. Experience in academic publishing or EdTech is a plus.

Apply now
Please click the 'apply' button on this page and submit your application in English.

Please inform us if you require any special accommodations to participate fully in our recruitment experience. You can contact us at for any additional support.

Equal opportunity statement
Frontiers actively embraces diversity and is a safe and welcoming workplace. Recruitment is free from discrimination – including based on race, national or ethnic origin, age, religion, disability, sex, gender identity or sexual orientation. With employees from more than 50 different nations, our diversity creates vibrant teams and constantly challenges us to appreciate multiple perspectives.