Assistant Media Manager

1 week ago

Guangzhou, Guangdong, China Vitasoy International Full time CN¥900,000 - CN¥1,200,000 per year

Job Description:


• Independently plan and deliver the holistic media communication strategy with full understanding of brand equity, marketing objective and strategy.


• Work together with brand teams to amplify media activation campaign with full consideration of both quality and efficiency.


• Manage the media agency for day-to-day operational work, deliver the quality media plan and tracking of key projects to make sure delivery compliance.


• Stay acquainted with the latest media trend, market best practices and explore insights to the customer journey and empower the marketing team with media expertise.


• Collaborate with x-function smoothly for campaign implementation.


• Actional oriented to drive forward looking and timely review of today to get the whys and implement to the coming planning.

Requirements:


• At least 5- 6 years relevant working experience on media planning. Candidates with solid media agency experience will be highly preferred.


• Data and result-driven, with knowledge around metrics, KPI, ROI analysis and A/B Testing.


• Familiar with media landscape and trend, also an expertise on media and social platform planning and execution.


• Strong leadership and communication skills to lead media operations with media agencies and internal partners, and to drive multi-functional collaboration.


• Strong data analytical skill.


• Proficient in English writing and speaking.


• Preference to with experience on Food & Beverage business.


• Bachelor's degree and above.

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