Consumer Insight Intern

Job Description

Work Arrangement
This role is categorized as on-site. This means the successful candidate is expected to report to Headquarter Building in Shanghai

The Role:

The Consumer Insight Intern should have the ability to follow market dynamics and identify hot topics / areas that are worthy of attention. He/she should be able to conduct desktop research leveraging online resources and offline database. He/she is expected to summarize key findings into charts and bullet points with clear articulation. Ideally, he/she should have a keen interest to understand China consumer landscape and uncover real customer needs. A technical understanding of research, both qualitative and quantitative methodologies, is preferred.

What You'll Do:

• Build and maintain the 3rd party consumer insights pool by collecting 3rd party reports and put together the key insights in a structured way.
• Conduct secondary research projects leveraging existing data / reports. Interpret customers' data into market insights and future industry trends.
• Attend online seminars, take notes of the key insights, and share with the broader team.
• Support in planning and execution of primary consumer insight research projects compliance to methodologies, and cross-functionally coordinate with global and local teams. On-site coordination with partners and vendors for research fielding, qualitative interviews, and workshops; Support set-up, and quality management.
• Support in providing customer data and engagement in cross-functional teamwork with forecasting, portfolio, and propulsion planning.
• Support in creating research report timely and communicate key findings effectively with external / internal team members.

Your Skills & Abilities (Required Qualifications):

• Excellent in English and Chinese communication, both speaking and writing, and proficient in Microsoft Excel and PowerPoint.
• 3rd year or 4th year undergraduates or postgraduate students majoring in Engineering, Statistics, Business, or Sociology is preferred.
• Strong analytical and problem-solving skills. Proficiency in Microsoft PowerPoint and Excel.
• Self-motivation, Quick learner, be able to accomplish projects timely with flexibility, and under pressure.
• Good knowledge about auto industry preferred
• 3+ days / week is required.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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