App Store Marketing Intern

5 days ago

Beijing, Beijing, China Apple Full time CN¥30,000 - CN¥60,000 per year
The people here at Apple don't just create products — they create the kind of wonder that's revolutonized entire industries It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental effort.

Apple's Internet Services - App Store, iCloud, Apple Music, TV+, and many more - are the most exciting and dynamic in the world. Our teams work together to craft products and experiences that impact people's lives in ways they could not have imagined.

We are looking for a motivated and detail-oriented Marketing Intern to join our dynamic team. In this role, you will serve as a critical link between teams, ensuring smooth collaboration and efficient workflows. You will assist in collecting assets from developers, support the Business Affairs (BA) team to enhance and streamline review procedures, and provide valuable consumer insights focused on gaming, technology, and related areas. This position offers a unique opportunity to contribute to impactful marketing initiatives while gaining hands-on experience in a fast-paced environment.

Description
Asset Management and Coordination:
- Act as the primary liaison between the marketing and other teams to collect, organize, and manage creative assets for organic social maintenance, paid ads and other campaigns.
- Ensure timely delivery of assets and maintain clear communication to resolve any issues or delays.

Process Improvement:
- Collaborate with the Business Affairs (BA) team to streamline review and approval processes, ensuring efficiency and alignment with project timelines.
- Identify bottlenecks in procedures and recommend actionable improvements.
- Maintain campaign trackers for cross functional teams' records.

Market Research and Insights:
- Monitor and analyze consumer behaviors, trends, and preferences in gaming, tech, and related industries.
- Share insightful observations with the marketing team to guide campaign strategies and content development.
- Stay updated on market developments and competitor activities to inform decision-making.

Campaign Support:
- Assist in executing marketing campaigns, including preparing for campaign plan, consolidating reports, coordinating with vendors and tracking campaign performance metrics.
- Support the team in creating and optimizing content for various platforms, including social media, email, and websites.

Administrative Tasks:
- Provide general administrative support to the marketing team, including scheduling meetings, preparing presentations, and maintaining records.
- Contribute to brainstorming sessions and team discussions with creative ideas and strategic insights.

Minimum Qualifications
Deeply immersed around Apple products, services and cultures.
Strong grasp of English both in speaking and writing. Mandarin written and verbal language ability a must.
Data analysis ability and be adept in using Numbers/Excel, Keynote and other tools
Well-developed communication skills to build and maintain strong relationships across internal teams and external partners
Sharp and intuitive reactions to gaming and tech industries from perspectives of Gen-Z/Gen-Alpha consumers
Self-starting, self-motivated, self-directed, and self-sufficient

Preferred Qualifications
Experienced internship in international corporations as Apple
Strong willingness/interest to investigate into the details
Degree in Marketing, Advertising, Communications or other related field of study or equivalent experience preferred

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