Media Manager

Date Posted:

Country:
China

Location:
LOC3347:9-10/F, Building N1, Fusion New Bund, No. 8, Lane 131, New Bund Avenue, Pudong, Shanghai, China

Job title:
Media Manager, China Communications

Reports to:
Senior Director, Communications, APAC & China

Role objective
: Immersed in social media channels and thoughtful engagement. Responsible for social content ideation and development, community management, and integration into ongoing communications and marketing plans and tactics for China region aligned with the global business vision and strategy to engage customers, media, external stakeholders and employees, including a clear messaging framework.

Key responsibilities
:

• Social content generation: Develop creative ideas and topics to generate content to promote Otis products and brand on social media, engaging and influencing target audience.
• Content development: Write, or collaborate with copywriters and CoE teams, to develop content to communicate Otis products/services and brand value proposition, and identify appropriate external and internal channels to maximize PR mileage. External social channels should include WeChat, Tik Tok, Red Book, major search engines and other relevant media platforms. As needed, support traditional media outreach and engagement.
• Measure: Identify and recommend ways to increase traffic and engagement and develop reporting methods and standards to track performance against established goals.
• Community management: Responsible for social media community monitoring and management across WeChat, Tik Tok, Red Book and more. This includes posting and engaging with/responding to comments and direct messages as appropriate and raising issues for further management and discussion as needed to enhance the reputation of Otis products/services and the Otis brand.
• Crisis support: Help to protect the brand and manage crisis communications, partnering with global CoE to develop appropriate response plans and monitoring traditional media and social channels and comments to ensure a timely and appropriate response.
• Thought leadership and reputation building: Partner with Otis China Communications Team, as well as global social media team to develop a (manageable) social platform and strategy for Otis China President and members of her leadership team. Help to grow executive visibility and thought leadership to advance corporate reputation and brand image via social channels and presence. Integrate social recommendations into ongoing PR/executive thought leadership efforts. Assess alignment and integration of leader POV in traditional media.
• Employee engagement: Develop tactics and content to help engage China leaders and colleagues further promote and extend our reach across key social channels to support our products/services and brand across.
• Events: Work with other members of the China (or global) Communications team to support important company events with a social strategy and content plan to integrate with more traditional promotional tactics such as PR/media to help elevate our products/services and brand.

Experience And Key Qualifications

• The ideal candidate has a minimum of five years of social media experience in China, preferably for large organizations with knowledge of the traditional media landscape too.
• Must be digitally savvy and able to keep up with the constantly evolving nature of social media.
• Understands the 24/7 nature of social media; flexible and willing to monitor and engage in social conversations, including outside business hours when potential issues can arise.
• Demonstrates sound judgment with a solid understanding of when to proactively escalate issues on social media.
• Understands the benefits and risks of various social media platforms and provides thoughtful counsel about platform recommendations
• Exhibits willingness to learn and to keep up with best practices for social engagement
• Is flexible and willing to pivot as needed to ensure Otis' social media presence is maximized

If you live in a city, chances are we will give you a lift or play a role in keeping you moving every day.

Otis is the world's leading elevator and escalator manufacturing, installation, and service company. We move 2.4 billion people every day and maintain approximately 2.4 million customer units worldwide, the industry's largest Service portfolio.

You may recognize our products in some of the world's most famous landmarks including the Eiffel Tower, Empire State Building, Burj Khalifa and the Petronas Twin Towers We are 72,000 people strong, including engineers, digital technology experts, sales, and functional specialists, as well as factory and field technicians, all committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide. We are proud to be a diverse, global team with a proven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company.

When you join Otis, you become part of an innovative global industry leader with a resilient business model. You'll belong to a diverse, trusted, and caring community where your contributions, and the skills and capabilities you'll gain working alongside the best and brightest, keep us connected and on the cutting edge.

We provide opportunities, training, and resources, that build leadership and capabilities in Sales, Field, Engineering and Major Projects and our Employee Scholar Program is a notable point of pride, through which Otis sponsors colleagues to pursue degrees or certification programs.

Today, our focus more than ever is on people. As a global, people-powered company, we put people – passengers, customers, and colleagues – at the center of everything we do. We are guided by our values that we call our Three Absolutes – prioritizing Safety, Ethics, Quality in all that we do. If you would like to learn more about environmental, social and governance (ESG) at Otis click here.

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