Senior Marketing Manager

Finoverse (formerly FINNOVASIA)

Finoverse, formerly known as Finnovasia, is one of Asia's largest fintech communities, bridging the gap between traditional finance (tradfi) and the emerging world of fintech, Web3 and AI.

Finoverse provides world-class experiential events featuring leaders from across the industry. We bring together on one platform all the players from across the FinTech ecosystem - from regulators to entrepreneurs, big banks to start-ups, and technology to traditional finance. Through our 60+ curated global conferences and events like Hong Kong FinTech Week and Kuala Lumpur FinTech Event, we connect over 70,000 senior-level fintech professionals from 85+ countries.

We've also successfully hosted the Finoverse Arabia tour, bringing together APAC and MENA's Finance and Web3 experts to foster collaboration and connections between Dubai, Hong Kong, and Asia. We also organized the highly impactful Radical Finance Asia Conference, exploring the digital trends of the Web3 ecosystem and their impact on traditional finance. This event provided valuable insights into tradFi, virtual assets, Web3, and AI.

Making a Positive Impact is in Our DNA
We innovate in what we do and who we are as individuals. Finoverse empowers and unites those who share the same core values as us to make positive contributions and instill transformative changes in our network and community.

Join a fast-growing company that's expanding around the world
At Finoverse, we share an energetic and welcoming culture where success is recognised. You will work with driven, talented, and fun people from diverse cultures and international experiences. We want people ready to do the best work of their lives - while growing in a supportive and creative environment. We need your new ideas and value your personal growth and well-being.

Our work brings us daily contact with the world's top business leaders, speakers, industry visionaries, government leaders, and more. We work with over 2000 international clients from different industries and sectors and bring exceptional ideas and values to various events and projects.

Your role at FINOVERSE

• Set overall vision and strategy, priorities to enable the development and execution of marketing success

• Lead and drive innovative marketing strategies and programs to maximize brand and events awareness

• Insight discovery for marketing campaigns and initiatives, as well as a strong understanding of the market trends within the industry

• Collaborate with internal teams and external stakeholders to create written, graphic, and video content

• Brainstorm ideas and manage the full range of business-oriented marketing activities, including emails, website updates, social media content creation, partnerships, brochures, and additional collateral

• Develop and monitor the content for EDMs and social media channels

• Handle all marketing materials for several teams across the business, including our partnerships and speakers teams

• Accountable for implementing marketing activities in accordance with the marketing plan

• Develop measurements to evaluate marketing activities and budget management

• Responsible for campaign budget management to ensure all campaigns meet the targeted forecasts

• Develop and implement internal and external communication plans

• Drive effective communications with all FinTech partners, to strengthen relationships with key partners and build relationships with new partners

• Always bring your new ideas on how to increase the engagement rate from our community

• Act as a problem solver, manage and supervise a team of 2-3

• Perform any other duties as assigned by the management

Who you are

• Open-minded and excited to learn new trends and technologies

• Enjoy working in a fast-paced company, and am willing to learn

• Willing to take ownership, also support your team and management

• You are a challenge taker as well as a problem solver

• Bachelor degree in Marketing / Journalism / Public Relations or related field

• 8+ years of experience in Marketing/ Communications/ Public Relations or related field

• Working experience in startups/ small teams in the Fintech or Event industry is a big plus

• Proficient in both English and Chinese, with strong skills in speaking and writing

Abilities we are looking for

• Great leadership skills

• A high degree of autonomy and responsibility, while still working really well in a team

• Excellent project management and organizational skills, with the ability to manage, coordinate, and deliver multiple projects to deadlines and work under pressure

• Creative mindset and able to implement effective marketing strategies

• Have a strong interest in both Digital and Content marketing as well as the world of FinTech

• A strong understanding of global marketing trends and knowledge of China Marketing is a big advantage

• Working experience with online and offline campaigns, integrated campaigns that can be digital, print, broadcast, events, etc.

• Experience with digital analytical tools, CRM systems, design software, and all social media channels, email marketing

• Proficient in both English and Chinese, with strong skills in speaking and writing