Digital Marketing Specialist
1 week ago
主要职责:
1、平台运营:
微信公众号&视频号:定期更新产品案例内容、产品案例视频化、产品运动视频修改及翻译、日常节日宣发、产品促销方案规划及执行、日常回复客户咨询,获取线索转销售跟进。
百度推广平台:关注SEO推广情况,看是否需要优化及更改,及时更新百度线索状态以及跟进转化订单金额。
中国区商城及官网:日常维护事项、新产品上传及库存数更新、注册申请审核、客户权限管理、版面和功能模块增减及后台代码编程。
DME美国商城汉化:导航栏和产品介绍汉化、客户注册审核和权限管理、客户订单流程异常处理。
2、展会:
展会信息收集和定展。 展品和展柜准备。 装修方案设计和搭建商选择。 展会交通住宿及现场服务。 展品运输及布展车展。
3、市场资料管理:
产品介绍资料翻译及修正。 产品目录及产品册设计,更新及印刷。 产品视频拍摄/翻译/修正。 产品3D图库软件
4、物料管理:
产品拍摄及编辑。 展会展品管理及保存。 活动礼品选购及保存。 产品目录和宣传单张的实物管理及保存。
5、市场推广和广告宣传:
选择合适媒体和渠道
产品广告设计、制作和发布
6、其他事项:
日常提供销售同事所需帮助。 产品二维码制作及资料上传。 各部门平面设计需求支持。
任职要求:
1.3年以上Marketing工作经验;
2.熟练使用PS/AI/CDR等平面设计软件和常用视频编辑软件;
3.具备宣传文案写作能力;
4.熟练操作微信公众号/视频号/百度推广等平台。
Who we are:
For seven decades, DME has been a mold technologies leader. Our catalog remains the industry's broadest and our products are the benchmark of high quality. We continue to provide customers with knowledge, expertise, and service that can't be matched. However, we aren't satisfied because our customers' needs keep evolving and we're determined to help them succeed.
At DME, we're confronting the ever-changing marketplace by reinventing the way we do business. For products we can make better and faster, we're focusing our manufacturing operations on specialized centers of excellence around the world. For other offerings, we're building strategic global partnerships to bring customers the highest-quality products at the lowest cost. Meanwhile, we're standardizing global product platforms to provide consistency to our customers, wherever they're located. No matter the product, no matter the supplier, we're working harder than ever to ensure the superior design and quality our customers count on.
The evolution of DME continues. After all, we're more than a manufacturer. More than a distributor. We're an essential resource. Our customers' challenges keep changing and we're helping them adapt every step of the way. DME is an Operating Company of Hillenbrand.
Hillenbrand (NYSE: HI) is a global industrial company that provides highly-engineered, mission-critical processing equipment and solutions to customers in over 100 countries around the world. Our portfolio is composed of leading industrial brands that serve large, attractive end markets, including durable plastics, food, and recycling. Guided by our Purpose — Shape What Matters For Tomorrow — we pursue excellence, collaboration, and innovation to consistently shape solutions that best serve our associates, customers, communities, and other stakeholders. To learn more, visit:
EEO: The policy of Hillenbrand Inc. is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, Hillenbrand Inc. and our operating companies are committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. At Hillenbrand, everyone is welcome to apply and "Shape What Matters for Tomorrow".
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