manager, digital experience
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Main Purpose and Job Scope
This role will be the commercial owner for Starbucks MOP(啡快点单) & O2O(小程序团购券) business on Starbucks owned Platforms. He / she will own the MOP & O2O business GMV target on Starbucks owned-platform ecosystem including: Native APP & wechat mini program.
Key Accountabilities
◆ Conduct regular sales planning and building block management for MOP & O2O business on Starbucks owned platforms
◆ Design and execute weekly operational tactics to hit sales targets
◆ Fully leverage private domain traffic (including APP, Mini-Programs and WeCom) and explore new occasions to fuel business growth
◆ Conduct weekly business review and tracking, identify business challenges and opportunities, and deliver valuable business insights
◆ Collaborate with SBUX cross-functional teams (category, operations service, marketing, etc.) to support GTM delivery
◆ Own the planning and implementation of MOP in-menu experience, including placement assets, pickup catchphrases, etc.
◆ Own overall discount and marketing budget
◆ Take end-to-end ownership of the TP operations team
Summary of Experience
An ideal candidate should be
◆ Highly analytical, number savvy and insight driven
◆ Strong user-centric thinking and sound marketing mindset
◆ Well rounded, good communication & coordination skills
◆ Smart, quick learner
◆ Must have working experience in FMCG, retail (frequent transaction environment)
◆ Working experience in e-commerce / O2O is a plus, but not mandatory
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