Head of Marketing
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POSITION Head of Marketing
COMPANY Our client is one of Europe’s fastest-growing startups, providing multiple award winning mattress through patented technology and continuous innovation.
LOCATION Shanghai
REPORT TO GM Greater China
JOB SUMMARY
- An innovative leader to head the marketing activities throughout China region, also a core team member to promote the realization of business objectives and the growth of company performance.
RESPONSIBILITIES
- Develop strategic marketing plan to deliver target volume, profit and share objectives, as well as building brand equity;
- Identify consumer/shopper insights and opportunities to create brand linkages, and translate those insights into marketing strategy development;
- Define and lead digital marketing and content strategy across touch points and ensuring consistency with overall O2O marketing strategy;
- Development and leading of China marketing team to plan development, execution, monitoring, review and ensure prompt delivery of aligned marketing calendar;
- Externally, act as a company brand ambassador to external sources, and build strong partnerships with the agencies/business partners/distributors involved in developing and deploying marketing campaigns.
REQUIREMENTS
- Bachelor’s degree in marketing or related field;
- At least 5 years in Consumer/Durable goods or Household goods industry in recent years;
- Have a thorough understanding of O2O business, E-marketing/E-branding means and tools;
- Proven record of brand building, product market positioning and know how to transform online/offline channels into sales through marketing;
- Excellent communicator and collaborator with cross functional teams, regional and global teams in a matrix organization;
- A self-starter with strong ability to work under pressure whilst maintaining a positive approach to work and relationships with others;
- Good sense of business, decision making and leadership;
- Open-minded, out-of-box thinking, innovative and life-long learner;
- Excellent written, oral, presentation, interpersonal and negotiation skills.
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