Head of Intelligence

OBJECTIVES Lead group wide consumer and market insight function. Design end to end research plans aligned with group enrolment journey rhythm. Act as strategic business partner to campuses, identifies each campus’s unique value proposition and growth opportunities, deliver combined quantitative qualitative insights from parent engagement, admission agent interviews, competitor analysis and macro micro market outlook. Translate data and research findings into group and campus marketing & admissions strategy. Establish differentiated research governance for new vs mature campuses and ensure insights are embedded into campus annual strategic plans. Streamline KPI dashboard to fit for individual campus’ strategic focuses.

KEY RESPONSIBILITIES
• Own the end-to-end research roadmap aligned with enrolment cycles, covering parent studies, admissions agent engagement, competitor landscape reviews and macro
- and micro-market projections. Synthesise existing operational data to generate forward-looking, actionable insights rather than backward-looking descriptive reporting alone.
• Act as a strategic business partner to campuses: identify local business challenges, co-design tailored research frameworks and lead fieldwork with campus stakeholders.
• Facilitate joint insight workshops with campus marketing and admissions teams to interpret findings and co-develop local marketing and admissions strategies.
• Build a research governance framework that differentiates the scope and cadence of research for new-launch and mature campuses; support campuses in embedding insights, trends and analytics into their annual strategic plans.
• Standardise research quality, insight definitions and cross-campus insight-sharing mechanisms and maintain a central repository of research outputs and learnings.
• Partner closely with Business Intelligence, Brand and Parent Engagement teams to bring market insights into strategy, brand positioning and community initiatives.
• Develop and refine research methodologies, questionnaires, interview guides and analytical frameworks to ensure findings are relevant, reliable and actionable.
• Manage external research agencies and other research partners as required, including project briefs, research quality, timelines and budgets.
• Monitor relevant education-sector, consumer and competitor developments; highlight emerging opportunities, risks and implications for group and campus planning.
• Track how research findings are applied in business and marketing decisions, and evaluate the impact of insight-led initiatives where appropriate.
• Ensure research activities are conducted in accordance with applicable data privacy, consent and research ethics requirements.
• Undertake other ad hoc duties and projects reasonably assigned by the line manager. REQUIREMENTS
• 8+ years working experience in strategy, consumer insights or market research; international education or long cycle premium B2C service background preferred.
• Proven hands on experience designing both quantitative analysis and qualitative primary research including focus groups and one to one stakeholder interviews.
• Possess sophisticated stakeholder management skills and strong interpersonal skills, capable of engaging senior campus stakeholders including marketing heads, admission leads and principals.
• Ability to build forward looking macro micro market projection instead of only reporting historical data.
• Deep understanding of education sector characteristics; avoid force fitting generic FMCG / internet marketing frameworks without customization.
• Fluent business level English, strong written output and presentation skills for executive level communication.