Senior Production Editor, Social Media

2 weeks ago
Hong Kong Island, Hong Kong, 中国 South China Morning Post SCMP 全职
About the Team: The Data & Digital team distributes the South China Morning Post’s award-winning journalism on platforms and makes targeted recommendations to the newsroom to improve traffic, engagement and subscriptions. Purpose of the Position: The SCMP is looking for a Senior Production Editor to bring ideas and best practices from your expereince to social media distribution and optimisation. In this role, you will: Lead and oversee SCMP’s digital image, tone, and brand across all social networks Devise, refine, and execute a comprehensive social media strategy with defined newsroom deliverables to scale audience growth and deepen engagement across all platforms Spearhead bespoke content production optimized for each platform, setting benchmark editorial standards to engage unique target audiences Lead real-time coverage during breaking news events, and drive high-level community management Drive experimentation with emerging platforms, new formats, and AI-assisted tools to expand reach and grow traffic Analyze complex data and metrics to deliver strategic insights, performance benchmarks, and actionable recommendations to the wider newsroom Partner across editorial desks to optimize workflows, standardize social publishing SOPs, and mentor junior team members Skills and Experience that will lead to success: Degree holder in Journalism or Media with a minimum of 5+ years’ newsroom experience in an English-language publication Extensive direct experience with news gathering, copy editing, CMS operations, and social media distribution in a fast-paced newsroom environment Deep expertise across Facebook, X (Twitter), LinkedIn, YouTube, and emerging platforms, with strong knowledge of platform algorithms and audience behaviors Exceptional news judgment with the ability to maintain uncompromising accuracy while managing multiple complex stories under tight deadlines Proven leadership and collaborative skills to drive cross-desk initiatives and lead change effectively Advanced proficiency in digital journalism operations, including social publishing systems, CMS, and analytics platforms Excellent English language skills; Cantonese or Mandarin proficiency is a plus Work location will be at Causeway Bay office. Our Privacy Notice aims to comply with all relevant data privacy and protection laws. You should read the Privacy Notice in full at corp.scmp.com/privacy-policy.

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