Director of Product Mgmt.
2天前
Shanghai, 中国
DRiV
全职
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Role Summary
We are seeking a strategic and commercially savvy leader to head the Product Management and Innovation function for the Asia Pacific (APAC) region. In this critical role, you will bridge the gap between market voice, engineering feasibility, and commercial viability.
You will be responsible for the entire product lifecycle: from optimizing current catalog performance (Product Management), to executing flawless New Product Introductions (NPI), to pioneering New Product Line Innovations (NPLI) that capture emerging automotive trends in the region.
Key Strategic Impact Areas
• Product Lifecycle Management: Own the profitability and competitiveness of the existing aftermarket portfolio.
• NPI Excellence: Oversee the cross-functional process of bringing new parts to market
- from concept approval to first shipment.
• Innovation (NPLI): Identify white spaces in the market and launch entirely new product categories to future-proof the business. *
Key Responsibilities
Strategic Product Planning & Line Management:
• Develop and execute the 3-5 year product roadmap for the APAC aftermarket division.
• Manage the existing portfolio (bill of materials, pricing, lifecycle status) to maximize market share and gross margin.
• Conduct range reviews to phase out slow-moving inventory and consolidate SKUs where necessary. New Product Introduction (NPI) & Operational Execution
• Act as the "CEO of the product" during the development phase, ensuring timelines, cost targets, and quality standards are met.
• Collaborate with global engineering, local sourcing, and quality teams to adapt global products for local vehicle populations (e.g., Japanese, Korean, Chinese domestic vehicles).
• Lead the Phase-Gate process to ensure manufacturing readiness. New Product Line Innovation (NPLI) & Market Expansion
• Identify adjacencies: Analyze APAC mega-trends to recommend new product categories the company does not currently compete in.
• Build business cases for these new lines, including TAM analysis, competitive landscaping, and sourcing strategy (build vs. buy vs. partner).
• Pilot new categories in key APAC markets (e.g., Thailand for trucks, China for NEVs) and scale successful models regionally. Commercialization & Cross-Functional Leadership
• Partner with Marketing to develop "go-to-market" strategies for new innovations.
• Train the sales team on technical selling points of new lines.
• Act as the voice of the APAC customer back to the global R&D and Innovation hubs. Team Development
• Build, mentor, and lead a high-performing team of Product Managers and Catalog specialists across the region.
• Foster a culture of data-driven decision making and customer-centric innovation.
• Leadership & Team Development
• Mentor and develop high-performing teams across product development, Catalog and data team.
• Set KPIs, conduct performance reviews, and foster a collaborative, innovative culture. Reporting & Stakeholder Engagement
• Deliver regular executive reports on project status including NPI and NPLI, supplier performance, and cost savings.
• Act as a liaison between departments and present strategies to senior leadership and external partners. *Qualifications (Education/ Experience/ Key Competencies) Experience
• 12+ years of experience in Product Management, R&D, or Category Management within the Automotive Aftermarket.
• Proven track record of launching new product lines (NPLI) , not just line extensions.
• Deep understanding of the APAC aftermarket landscape: familiarity with key vehicle populations (Japanese, Korean, Chinese, European/American models in region), distribution channels (traditional trade vs. e-commerce), and competitive dynamics.
• ·Experience with NPI gate processes and working with overseas manufacturing (China/SE Asia sourcing is a plus). Skills
• Technical Acumen: Ability to read a blueprint and understand form, fit, and function. Knowledge of vehicle systems (brakes, suspension, engine, shocks and structs) is essential.
• Commercial Acumen: Strong P&L management skills; ability to forecast sales, manage inventory investment, and price for value.
• Innovation Mindset: Comfortable with ambiguity; able to validate new concepts with limited data.
• Leadership: Ability to influence regional stakeholders and align local teams.
• Language: Fluency in English is mandatory; proficiency in Mandarin
• Product Lifecycle Management: Own the profitability and competitiveness of the existing aftermarket portfolio.
• NPI Excellence: Oversee the cross-functional process of bringing new parts to market
- from concept approval to first shipment.
• Innovation (NPLI): Identify white spaces in the market and launch entirely new product categories to future-proof the business. *
Key Responsibilities
Strategic Product Planning & Line Management:
• Develop and execute the 3-5 year product roadmap for the APAC aftermarket division.
• Manage the existing portfolio (bill of materials, pricing, lifecycle status) to maximize market share and gross margin.
• Conduct range reviews to phase out slow-moving inventory and consolidate SKUs where necessary. New Product Introduction (NPI) & Operational Execution
• Act as the "CEO of the product" during the development phase, ensuring timelines, cost targets, and quality standards are met.
• Collaborate with global engineering, local sourcing, and quality teams to adapt global products for local vehicle populations (e.g., Japanese, Korean, Chinese domestic vehicles).
• Lead the Phase-Gate process to ensure manufacturing readiness. New Product Line Innovation (NPLI) & Market Expansion
• Identify adjacencies: Analyze APAC mega-trends to recommend new product categories the company does not currently compete in.
• Build business cases for these new lines, including TAM analysis, competitive landscaping, and sourcing strategy (build vs. buy vs. partner).
• Pilot new categories in key APAC markets (e.g., Thailand for trucks, China for NEVs) and scale successful models regionally. Commercialization & Cross-Functional Leadership
• Partner with Marketing to develop "go-to-market" strategies for new innovations.
• Train the sales team on technical selling points of new lines.
• Act as the voice of the APAC customer back to the global R&D and Innovation hubs. Team Development
• Build, mentor, and lead a high-performing team of Product Managers and Catalog specialists across the region.
• Foster a culture of data-driven decision making and customer-centric innovation.
• Leadership & Team Development
• Mentor and develop high-performing teams across product development, Catalog and data team.
• Set KPIs, conduct performance reviews, and foster a collaborative, innovative culture. Reporting & Stakeholder Engagement
• Deliver regular executive reports on project status including NPI and NPLI, supplier performance, and cost savings.
• Act as a liaison between departments and present strategies to senior leadership and external partners. *Qualifications (Education/ Experience/ Key Competencies) Experience
• 12+ years of experience in Product Management, R&D, or Category Management within the Automotive Aftermarket.
• Proven track record of launching new product lines (NPLI) , not just line extensions.
• Deep understanding of the APAC aftermarket landscape: familiarity with key vehicle populations (Japanese, Korean, Chinese, European/American models in region), distribution channels (traditional trade vs. e-commerce), and competitive dynamics.
• ·Experience with NPI gate processes and working with overseas manufacturing (China/SE Asia sourcing is a plus). Skills
• Technical Acumen: Ability to read a blueprint and understand form, fit, and function. Knowledge of vehicle systems (brakes, suspension, engine, shocks and structs) is essential.
• Commercial Acumen: Strong P&L management skills; ability to forecast sales, manage inventory investment, and price for value.
• Innovation Mindset: Comfortable with ambiguity; able to validate new concepts with limited data.
• Leadership: Ability to influence regional stakeholders and align local teams.
• Language: Fluency in English is mandatory; proficiency in Mandarin