Partnerships Marketing Manager

6 months ago
Beijing, Beijing, 中国 NBA中国 全职
Please kindly noted this is a Supplemental Role(Contract) POSITION SUMMARY As part of the team responsible for the marketing strategy formulation and execution of Jr. NBA program online and offline initiative, the Manager shall assist with detailed operation of the initiative. MAJOR RESPONSIBILITIES Develop and implement the Jr. NBA brand marketing strategy for the Greater China region. Lead end-to-end content creation and development, ensuring alignment with brand identity and audience engagement goals. Manage the social media retainer and establish a structured strategy for UGC and PGC to drive organic growth and community participation. Collaborate closely with global partner marketing teams to jointly design and execute integrated marketing campaigns. Work alongside the internal marketing team and Global counterparts to localize international campaigns and materials for the China market. Build and nurture relationships with basketball-related KOLs to maximize promotional impact for NBA youth basketball initiatives while optimizing cost efficiency. REQUIRED SKILLS/KNOWLEDGE Self-motivated, results-driven with excellent attention to detail Sports or Basketball related industry experience, e.g., education, preferred; Bilingual English and Mandarin; experience working in both Western and Chinese environments preferred. Strong analytic skills. Must be a strong team player. Negotiation and partner management skills. Ability to coordinate and work effectively with various departments. Good communication and interpersonal skills. Proven experience developing value propositions for consumers – whether through product, marketing campaign or loyalty program development. Experience in effective consumer communication including creative strategy and messaging. Ideal candidates should possess a background in brand communications within a sports brand or sports-related company or have experience as an Account Executive in a 4A agency with comprehensive campaign planning capabilities. EDUCATIONAL BACKGROUND REQUIRED BA required

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