EC Marketing Brand Manager_CIIE

该职位来源于猎聘 Accountability
- In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base, closely work w/ Sales team & TP to track/improve in-site tactics to ensure GMV target & ROI.
- Work closely with marketing brand team & media, e-commerce sales, TP to define content strategy/calendar/roadmap tailored for leading e-commerce platforms, drive in-site conversion and maximize synergy.
- Be familiar with Tmall KOL livestreaming landscape, have ability to plan and execute and drive Tmall KOL livestreaming sales.
- Lead to establish, maintain and improve EC communication assets, and provide design guidance to Sales/TP.
- Develop and manage EC always on content excellence, including livestreaming/short videos/wendajia/etc.

Requirements:
- Strong business sense and have in-depth EC knowledge including in-stie IP campaign, KOL livestreaming, design/content and data analysis about TM and JD.
- Successful EC campaign or projects experience on Tmall or JD. Be familiar with wellness and have insights on competitors’ EC Marketing approach.
- Self-motivated and result driven.
- Minimum 5 years working experience in EC (Tmall or JD is a must) or Marketing area. Special Knowledge 1) Good Marketing fundamentals, Data analytics & Insight generation skill with logical framework thinking, as well as interpersonal skill. Comfortable to work with X-functions in Matrix organization 2) Good understanding of Digital & Ecommerce Traffic ecosystem of key leading platforms (Alibaba, JD, etc) including both eKA & FGS mode. 3) Good understanding of EMKT/digital/social Knowledge, understand how performance media can support both brand building & e-commerce sales. 4) Good understanding on e-commerce and hands-on co-work experience is preferred: Platform co-op, TP, in-site traffic, etc, Ability to provide thoughtful, data analytics-based guidance to Sales & TP. 5) Hands-on experience & successful track record on Brand Digital campaign/activation planning and end to end digital execution, creative development & implementation, KOL/IP partnership, etc, 6) Understanding of Marketing mix, media KPI evaluation and digital/social media tactics. Skill on Agency management & Negotiation, Ability to provide thoughtful & inspiring guidance to agencies. Skills 1) Passionate, insightful, Easy-going, Very good learning agility, Curiosity & Passion in Digital Ecom Marketing. 2) Very good communication, interpersonal and presentation skills 3) Strong analytical & e-commerce sense. Used to working in a fast paced environment, self-motivated and result driven. 4) Ability to strategic think and data based analysis & management, good balance between head & heart. 5) Good learning Agility and willing to Achieve & Collaborate.