Senior Art Director/ 资深美术指导
Found in: Talent CN S2 - 2 weeks ago
As a Senior Art Director at DLG (Digital Luxury Group), your mission is to develop and maintain a creative vision that responds to the client’s brief.
作为资深美术指导,你的任务是产出视觉创意以满足DLG 客户对视觉内容的期待。
In this role, you will:
Persuasively pitch concept to internal teams including Creative Director, Social Planner and the Account Service team, and articulate the rationale behind the creative thinking能够向创意总监、社交媒体内容策划和客户服务团队等内部团队沟通创意概念,并阐明创意思维背后的基本逻辑
RESPONSIBILITIES
工作职责
Work in partnership with all relevant teams (Account Service/ Strategy/ Copy) to ensure creative messages are delivered in the consistent way and in line with the strategy output from Account Service and Planning teams与所有相关团队(客户/策略/文案)合作,确保以一致的方式传递创意信息,并与客户服务和策划团队的策略输出保持一致
Provide feedback to team members on daily retainer execution, control overall deliverables, and have a good understanding of motion effects为团队成员提供日常项目的执行反馈,控制整体交付成果,对动态效果有良好的理解
Guide designer on daily execution and make sure the Copy and Design teams produce a consistent message指导设计师日常工作,确保文案和美术一起传达准确的信息
Ability to carry out small-scale visual production and retouching能够执行小规模的视觉制作和润饰
Ability to put together for integrated campaign projects under the guidance of Associate Creative Director and Creative Director能够在创意副总监和创意总监的指导下整合活动项目
QUALIFICATIONS
任职要求
本科及以上学历,设计,多媒体,美术或其他相关专业
4-5 years working experience in a digital marketing agency or a 4A advertising firm advertising company4-5 年数字营销代理商工作经验或者4A 广告公司工作经验
Good aesthetic eye, originality of designs, visual expressiveness审美好,作品富有原创性及视觉表现力
Prior experience in working with luxury brand is preferred有过奢侈品品牌服务经验者优先
Proficiency in Photoshop and AI; expertise in motion graphics production; understanding of animation and video production; video editing, photography, illustration ability is a plus熟练掌握Photoshop和AI;擅长动态图制作;了解动画及视频制作;视频剪辑、摄影、插画能力是加分项
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