Marketing Communications Coordinator
7 months ago
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Job Duties:
The Marketing Rep will manage and support the various Marketing Communications activities for China and Asia Pacific Regions to FG Wilson products and services. This position will facilitate communication and collaboration with several internal and external partners to ensure all the planned activities are managed within the pre-determined budget and timelines in a qualitative manner.
Primary Responsibilities include but are not limited to the following:
Publishing of content on WeChat on a periodic basis.
Working with local agencies for development of new creative content, customisation of marketing content and translations from English to Chinese.
Managing the activities related to our participation in tradeshows, events and seminars.
Publishing FG Wilson related customer stories.
Supporting media (print, digital & social) related promotion activities including development of new landing pages and managing campaigns.
Collaboration and communication with China and Asia Pacific dealers on their marketing activities.
Working with external vendors and agencies including on-boarding into Cat systems, assistance on contracts sign-off, purchase orders, invoices and payments.
Support dealer enquiries via Salesforce for onboarding
Collaboration with China Brand, Digital, Legal & Compliance teams.
Successful execution of FG Wilson marketing plans across China and Asia Pacific Regions
Determine aftermarket parts potential opportunity within region through validation of existing genset population analysis
Basic Requirements:
Degree in business, marketing, engineering or equivalent.
Good teamwork and communication skills and a demonstrated ability to collaborate across a matrix organization.
Top Candidates will also have:
Familiarity with Electric Power products and systems.
Understanding of Cat brand guidelines and Enterprise compliance requirements.
Experience in a dealer and/or customer facing support role.
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