2024校招- 品牌营销发展项目/Brand Marketing Program

2 weeks ago

Shanghai, China Texas Instruments Full time

项目介绍：
想成为营销领域的专业人才吗？
想和全球各地的精英一起，充分学习实践丰富多彩的数字营销职能吗？
想发挥自己的营销创意和技能，帮助公司提升品牌影响力、实现业务目标、赢得市场增长吗？
快来加入我们，申请品牌营销发展项目 Brand Marketing Development Program吧！
在为期12个月的数字营销发展项目中，你将有机会参与各个数字营销各类职能。涉及的主要工作内容包括：媒体投放 (paid media)，内容营销 (content marketing)，媒体关系(media relations)，网站优化及运营 (web operations)，以及营销效果分析及渠道优化 (channel analytics and optimization) 等。
精心设置的发展计划，将让你充分学习并体验营销的魅力，并与包括销售在内的其他重要职能合作，推动提升德州仪器在中国市场的品牌影响及产品销售，共同实现业务目标、营收增长。
我们相信，通过本项目，你会对TI的品牌营销部门职有非常深刻的理解，成为我们品牌营销团队的一员，开始独立负责具体的营销项目，帮助你在品牌营销领域有个非常成功的开始！


主要工作职责：
•了解和利用各种营销渠道，包括搜索引擎、付费媒体、社交媒体、行业自媒体等。
•制定整合数字营销战略和计划以吸引新客户及现有客户、并增强客户在 TI.com上的互动。
•制定清晰、以客户为导向的营销宣传信息。
•策划和推广营销内容（培训资料、产品信息、技术文章等）
•利用数据评估营销渠道的推广效果，并与团队成员合作优化渠道并实现目标
•利用数据评估 TI.com 内容的有效性，并与团队成员合作优化网站体验。

We can't predict what the future holds, but we know Texas Instruments will have a part in shaping it.

When you join TI, you will participate in the Career Accelerator Program (CAP), which provides professional and technical training and resources to accelerate your ramp into TI and set you up for long-term career success. Within this program, we also offer function-specific technical training and on-the-job learning opportunities that will encourage you to solve problems through a variety of hands-on, meaningful experiences from your very first day on the job.

The Marketing Program is a 12-month program designed to prepare recent college graduates for a career in marketing by providing multiple core marketing experiences. These experiences provide rising TIers with an opportunity to lead and execute multiple strategic marketing projects for TI’s analog and embedded product portfolios. You will gain experience in the following areas: 

Campaign management – Execute marketing campaigns that positively shape TI’s brand reputation and drive new product engagement, leveraging paid, owned, and earned channels.Content strategy – Lead earned media strategy and execution, and owned campaign content development to strengthen TI’s reputation in an assigned area TI wants to be known for.Channel strategy – Opportunity to help define and manage audience and objective-driven omnichannel marketing strategies leveraging email, paid search, social, programmatic, web personalization, and analytics tools.Analytics – Use a variety of analytics tools to unlock insights and intelligence from marketing programs, focused on building a competitive marketing advantage for TI.

Each of these experiences provides an opportunity to collaborate with a diverse group of global stakeholders across the company including other marketing teams, technical experts, communications, and sales.

Upon successful completion of the Marketing Development Program, rotators will deploy into a full-time role based on demonstrated areas of excellence and role availability.

Texas Instruments will not sponsor job applicants for visas or work authorization for this position.


Minimum Requirements: 

Bachelor’s Degree in Marketing, Business, Strategic Communications, Analytics, Management Information Systems. Electrical Engineering, Computer Engineering, Computer Science with marketing courses or experience. Minimum Cumulative GPA 3.0/4.0 

 
Preferred Qualifications: 

Master’s in Business Administration or Marketing a plus Internship experience in a related field Demonstrated curiosity with strong problem-solving skillsAbility to analyze data and make it actionableAbility to work effectively in a fast-paced and rapidly changing environment Ability to take the initiative and drive resultsCapable of working through ambiguityStrong time management skills that enable on-time project delivery Strong listener with excellent communication skills Knowledgeable of how to reach customer audiences with owned and paid media channelsConfidence to direct, counsel, and influence multiple partnersPositive attitude with strong collaboration skills with a team-focused mindset

Why TI?

Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics. We’re different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TIBenefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us.

About Texas Instruments

As a global semiconductor company, we design, manufacture, test and sell analog and embedded processing chips to nearly 100,000 customers. Our products enable electronics everywhere and in things you experience every day - from health care, smart homes and connected cars to drones, smart phones and more. Our passion to create a better and more sustainable world by making electronics more affordable through semiconductors drives us to make our technology smaller, more efficient, more reliable and more affordable.



Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment.

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