Performance Manager
6 months ago
Job Title:
Performance ManagerJob Description:
主要职责 (Responsibilities):
负责客户项目的竞价投放,包括客户沟通/策略制定/执行优化/数据分析/效果复盘等
任职资格 (Qualifications):
5年左右SEM和Performance业务4A或大型Local Agency工作经验,操盘过大型项目;
精通腾讯/巨量RTB/RTA竞价机制和优化原理,熟悉多种投放目标和链路如订单转化/APP下载等,熟练了解媒体的竞价产品/工具等;
熟悉了解百度/小红书/知乎/快手/B站等平台的生态和竞价类广告的各种机制;
有良好的账户优化能力和数据挖掘能力,可以高效达成KPI并提供有深度的分析建议给到客户
有良好的客户沟通服务能力与响应度,给到客户专业客观的建议和回复,提升客户满意度
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