Manager Category Management Kids

1 month ago

Shanghai, China adidas Full time

Purpose & Overall Relevance for the Organization:

 

DRIVE category business success within guidelines set by Global BUs and inline with SBP

 

Key Responsibilities:  

 

  • Support the development of the category FTW across GCA inline with Global direction and local needs. Be the category and consumer expert across GCA.
  • Define the category range within guidelines by Global BU, incl. inline, promo, SMU, Local Creation
  • support the creation of the category Marketing Calendar and the GTM plan by key concept in collaboration with GCA Brand Comms.
  • Support Category Director in communication with Global BU for GCA category FTW (business opportunities, commercial input process, SMU’s, KA SMU’s etc..)
  • Key contact to GCA OMB team on category FTW specific topics
  • Secure the business through relentless analysis of the Top Sellers by channel, gender, product type, concept on a monthly basis and ensure like for like product is in every range plan
  • Responsible for the business success of the category FTW incl. setting forecasts, prices, size range, RID and ABOs
  • Category FTW analysis including sell-thru, forecasting, pricing corridor compliance, etc.
  • Key contact to GCA OMB teams for FTW assortment planning, etc…as well as sales teams
  • Play a supporting role in seasonal brand and channel handover milestones to ensure strategy and product is fully understood
  • Effectively managing cross-functional working relationships with other marketing teams on vision, strategic objectives/ actions and financial targets as defined by Global.
  • Work with Category Director, BA and channels to provide input to global for the market specific requirements and market feedback around range architecture and allocation needs

 

KPI’s:

 

  • Category NS, Net Margin, Go in Margin
  • Sell-out
  • Product Portfolio management
  • Forecast accuracy

 

 

Key Relationships:

 

  • GCA BA
  • GCA MOPS
  • GCA Finance
  • GCA OMB
  • Global BU
  • CCS

 

Knowledge, Skills and Experience:

  • Advanced category management knowledge and Market experience in sport and/or fashion/lifestyle categories (sporting goods / kids industry preferred)
  • Consumer-focused with deep product and range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets
  • Advanced user of MS Office suite of products
  • Experience in both market and country/cluster organization preferred

 

Requisite Education and Experience / Minimum Qualification

  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • 5-8 years of category management and/or sales, marketing experience
  • Fluent in English
  • Sporting goods industry experience required
  • Fluent in local language (if applicable) preferred

 

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