Senior Director BU Kids

1 month ago

Shanghai, China adidas Full time

Senior Director Category Management Kids

 

Area:                                                                                   Greater China

Department:                                                                       Product

Direct Reporting Line:                                                     Reporting to:                                                                      SVP Product, GCA

Indirect/secondary reporting line:                                   NA

Location:                                                                                    Shanghai, China

GSMS Grade                                                                      M1

Personnel Managed:                                                          Yes

Cost Center/Budget:                                                                -

 

 

Purpose & Overall Relevance for the Organization:

 

  • Act as BU Head by creating and executing GTM plans for the Business Unity to drive BU Kids and business success within guidelines set by Global BUs

 

Key Responsibilities:  

 

  • Drive & develop 3-5 year category plan based on overall adidas SBP process (in collaboration with Global)
  • Provide BU leadership within category (across all related functions & departments) on vision, strategic objectives/actions & financial targets as defined in brand SBP
  • Responsible for BU category forecast within IBP, all channels.
  • Deliver financial expectations set out in the SBP/IBP across all channels and countries.
  • Define category CI and lead the communication with Global BU to deliver solution that address GCA needs.
  • Define & implement category availability and pricing strategy across GCA country cluster & channels
  • Deliver powerful, compelling, commercial, viable range/concept/key franchise selection for GCA to support the overall brand strategy, purpose & direction.
  • Create and Own Seasonal Product plan and calendar, collaborate with Brand Activation to align prioritization of category and key concepts allocation.
  • Lead all creation needs, validate SMU requests for GCA and leverage CCH & CCS to fulfill GCA needs to support the SBP. Effective application of speed to market.
  • Take responsibility for Sell-through and sustainable lifecycle management of the category across GCA, develop performance tracking dashboards and share update with Global BU
  • Approval of country corrective deviation plans – if required
  • Drive performance and development culture through #MYBEST
  • Drive employee engagement, leading by example
  • Identify and develop high-potential talents, to fuel the team's succession plan
  • Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team.
  • Manage allocated category OPEX & T&E to fulfill business priorities.

 

KPI’s:

 

  • Market P&L for category (NS, inventory, Std Margin, Contribution)
  • Sell Out all channels
  • 3-5 year category plan : achievement of key initiatives
  • Brand & key categories NPS
  • Execution excellence in brand concepts/stories
  • Market share

 

 

Key Relationships:

 

  • MOPS, PMO
  • Brand Activation, Omni-channel Buying
  • Global BU
  • Demand Planning, Finance (Marketing ROI), Supply Chain Management
  • Product Sales (All Channels)

 

Knowledge, Skills and Experience:

  • Ability to develop and implement strategy.
  • Proven leadership and management abilities especially in managing a diverse ~10 people team (incl. remote management)
  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Broad Brand management experience, with a distinct track record of success including expert Merchandising knowledge and trading mentality.
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
  • Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs.
  • Expert understanding of Asian markets’ consumers, accounts, economic environment, and commercial needs
  • Act with agility without losing the strategic focus and ability to lead a team through ambiguity in fast-paced consumer goods market segment.  

 

Requisite Education and Experience / Minimum Qualification

  • 12-15+ years of experience in merchandising/product, marketing, sales/retail required. Regional experience preferred.
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred
  • Previous experience in managing a global matrix organization required
  • Sporting goods industry experience required
  • Fluent in English
  • Fluent in local language (if applicable) preferred
  • Has lived and worked in different cultures or has substantial experience working in regional teams
  • Willingness to travel upwards of 20% of time

 

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