Senior Director Marketplace Strategy

Found in: Talent CN S2 - 2 weeks ago


Shanghai, China adidas Full time

Purpose & Overall Relevance for the Organization:

 

Lead the marketplace strategy and asset management teams to develop retail expansion and optimization strategy for China market; develop location assessment and store segmentation reflective of consumer behavior and linkage to cross-functional initiatives; track, plan, and manage budgets for store opening, closures, and remodels to ensure optimal marketplace coverage, including both Franchise and Own Retail store fleets.

 

Key Responsibilities:

  • Manage the retail expansion strategy team, monitor marketplace developments at a granular level in China market
  • Manage all Marketplace Transformation projects, such as new format strategy; work with cross-function teams to ensure the successful execution of related programs
  • As part of the strategic planning role, manage and track target setting for new big stores
  • Develop specific analytic approach and conduct advanced and technical data analysis
  • Manage PLM and BPM processes, customer store support scheme, Capex/Opex planning & compliance

 

SUB TEAM: Strategy & Key Cities

  • Global Key Cities performance tracking and quarterly reporting
  • Track Offline market capacity and marketshare at Regional, city cluster, and trade zone level
  • Define and communicate GCA Retail Guardrails & Positioning with BU/brand stakeholders
  • Set retail expansion / optimization strategy across range of adidas store formats
  • Run regular cross-functional store approval meeting and act as store approval gatekeeper
  • Source and maintain relevant up-to-date marketplace intelligence and data

 

SUB TEAM:  Franchise Store Planning and Asset Management

 

  • Track and forecast store opening progress by customer, and monitor compliance (store audit) with store opening/closure/relocation guidelines
  • Maintain franchise store tracking database (PLM), ensure usability and linkage with other business functions
  • Manage franchise store opening support budget (capex and opex)
  • Define, maintain and communicate investment guidelines for franchise stores
  • HQ programs mgt (Fleet Audit, Traffic counters, Design projects, RFID, Fixture recycling)

 

 

 

SUB TEAM: Mall Allocation & Own Retail Asset Management:

 

  • Define, maintain, and communicate  policies and procedures for assigning and allocating malls to franchise partners
  • Support customer account strategy for marketplace development
  • Manage/Report/Action on account compliance and manage dispute cases
  • Manage GCA and Global store approval (BPM) process for own retail stores, including openings, closures, renewals, and remodels.  
  • Manage own retail store development budget (capex)
  • Real estate Lease Management

 

KPI:

  • Delivery of related initiatives and modules on-time and with high quality
  • Development of strong rapport with key stakeholders
  • Store opening and closure control KPI
  • Relevance of analysis, reporting and tools to business priority needs
  • User feedback on analysis, reporting and tools

 

Key Relationships:

  • Internal: Senior Leadership Team, Real Estate Team, Region sales and Key Account team, Finance,  Strategic Planning Team
  • External: External consultants or other data/information resources

 

Requisite Education and Experience / Minimum Qualifications:

  • 15+ years of general business experience
  • Experience in Business Strategy & Planning
  • Experience with a global consumer goods brand and/or modern retailer
  • Experience in working closely with senior management across functions
  • University degree or above in Math, Statistics or other quantitative subject
  • Advanced statistical methods and analytic techniques – experience with and expertise in:
    • Large dataset manipulation and data mining
    • Statistical analysis in business context: regression, predictive modelling, segmentation / cluster analysis, conjoint analysis etc.
    • Spatial analysis on GIS system is preferred
  • High proficiency or expertise with database, statistical and business intelligence systems (e.g., SAS, SPSS etc)
  • Solid business sense and critical-thinking ability – able to solve problems using both conventional judgment and ad-hoc analysis
  • Mature and credible interpersonal skills– able to quickly build trust and act as an influencer across the retail development team and related team
  • Willingness to learn – a drive to learn about all aspects of the business and develop general management competency
  • Fluent written and spoken English and Mandarin
  • MBA or other business- related qualification
  • Strong communication skills and influence skill

 

 

 


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