Manager Category Planning

3 months ago

Hong Kong, China adidas Full time

Purpose & Overall Relevance for the Organization:

  • Be the key player to drive category range plans in Hong Kong within guidelines set by GCA BUs and global

 

Key Responsibilities:

  • Assist to validate assigned  category range (or categories as assigned) within the country RA based on GCA proposal.
  • Work with manager to understand category seasonal strategy/priority/insight
  • Understanding of the Hong Kong market landscape and specific category consumer.
  • Perform Category analysis including sell-thru, forecasting, pricing corridor & segmentation compliance, etc.
  • Work within E2E calendar timelines & deliverables
  • Propose Hong Kong prices in local currencies, ensuring pricing harmonization
  • Suggest and make inputs in volume forecast and define product mix to achieve margin & Net Sales targets and forecast accuracy
  • Sample set needs feedback and sample ordering (pre-sell / SMS)
  • Ensure global systems are up-to-date with country/cluster information, i.e. RMA / DMT
  • Local article management + SMUs briefs to GCA BUs as needed/approved
  • Define customer segmentation; Ensure deviations approval on segmentation
  • Gathering collation of market landscape and competition intelligence (category level) - feedback to GCA CTC
  • Article selection for AP into store format framework according to BU range segmentation (width only)
  • Mandatory Range guidance and review per segmentation guidelines
  • Deliver Category AP presentations at key GTM milestones as required
  • Work with Brand Activation team on seasonal category brand calendar
  • Prepare & execute key internal meetings such as; Pre-Buy, Final Buy, Monthly Marketing Campaign, Sell Thru etc. based on the aligned deliverables
  • Support in updating on seasonal category strategic plan, support IBP/ SBP process, review performance and ensure consistent evolution of quality of output

 

KPI’s:

  • Category NS, Net margin
  • Sell-out
  • Compliance to range segmentation
  • Compliance to price corridor
  • NPS
  • Market share

 

Key Relationships:

  • Brand Director
  • CTC Team
  • GCA BU Team
  • Retail, Wholesale and eCommerce Channel Team
  • MOPS

 

Knowledge, Skills and Abilities:

  • At least 3-5 years of marketing management experience with a recognized top tier brand, with at least 3 years in product management
  • Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience
  • Must have the ability to influence others within an organization
  • Result-oriented
  • Strong numerical / analytical skills
  • Willing and able to travel on a regular basis

 

 

Industry: Preferably in retail/apparel/ FMCG/White goods

 

Exposure: Retail / FMCG / Fashion

 

Requisite Education and Experience / Minimum Qualifications:

 

  • University degree in Business or Marketing preferred
  • 3-5 years relevant working experience preferred
  • Fluent in English & Cantonese, other APAC language will be beneficial
  • Passion for sports
  • Deep understanding of the e-commerce landscape

 

Industry: Preferably in retail/apparel/ FMCG/White goods

 

Exposure: Retail / FMCG / Fashion

 

Requisite Education and Experience / Minimum Qualifications:

 

  • University degree in Business or Marketing preferred
  • Min. 5 years relevant working experience preferred
  • Fluent in English & Cantonese,
  • Proficient in Microsoft Excel, Word, Powerpoint.
  • Passion for sports

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