Digital and Brand Manager

1 month ago

New Taipei City , China Abbott Laboratories Full time

Main Responsibilities:*

Lead the development and execution of marketing programs from start to finish, leveraging internal support and driving collaboration to achieve business goals Strategize social media & digital marketing initiatives to maximize brand awareness Assist local commercial team on business development opportunities In charge of event and activities management Develop and maintain good relationship with clients, internal and external parties Evaluate and analyze promotion/event effectiveness Responsible of departmental ROI & KPI

Skills & Experience Required:*

University graduate in Marketing or Business Management preferred Minimum of 4 years consumer marketing experience, preferable FMCG or healthcare industry Proven experience developing and executing marketing campaigns and/or managing product go-to-market launch Proficiency with online marketing and social media strategy Strong project management, multitasking, and decision-making skills Result-oriented with positive mind, highly self-motivated & independent team player as well as team leader Excellent written and verbal communication skills in English, Mandarin and Cantonese

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