Global Strategic Marketing Manager

1 month ago

Pudong New District, China Lyondell Basell North America Full time

Global Strategic Marketing Manager - EV Battery

Basic Function

Purpose of the role is to lead a specific strategic market segment team (EV Battery Systems or E&E Connectors) which includes dedicated members from the regional teams (NBD, Sales, Application Development Engineers, and R&D/PAD) and to drive growth outside of existing sales. The leaders role is to lead the detailed strategy development by in depth assessment of customer needs, trends, competition, understanding value chain, players and assessing what are our alternative strategies could be and in making the final choice for an action oriented strategy that drives profitable growth. This includes direction on specific targeted customers we should target and build partnerships with, what applications we should target and translating this into innovation projects. The team then drives this plan into execution and creates a robust project growth funnel with a revenue, margin plan that aligns with each businesses goals.

Roles & Responsibilities

• Develops together with team a strategic plan for the targeted market segment.
• Identifies customer needs, trends, competitors offering, value chain assessment of applications that are attractive for APS to target and through this understanding develops strategic options for how we can create value.
• Defines where we want to play (who we target, who we partner with) and the value propositions we would want to develop (applications we target) and together with innovation team creates concepts of our targeted offerings (solutions) .
• Builds together with team a growth funnel and manages a stage gate process in driving them to commercialization.
• Works with Sales team to ensure smooth hand over of commercialized business
• Together with NBD builds relationships and networks across the targeted segment value chain to obtain market intelligence.
• Develops and implement promotional strategies including sales tools
• Builds strong link to Directors New Business Development in the regions and Director Global Innovations to align on strategy
• Evaluates competitive environment and assess impact of significant developments on business
• Controls budget within agreed upon limits
• Develops, motivates and mobilizes team to work safe and to deliver results
• Build dash board and KPI for monitoring success of Market Segment strategy execution (examples are: NPV of growth funnel, projected EBITDA by year, cumulative EBITDA since start of team)

Area of Expertise, Requirements
• Has some level industry knowledge in the targeted segment and strong strategic thinker
• Background in driving growth projects with customers from concept to commercialization that has a strong technical involvement and often requires a team approach
• Background in value in use
• Committed to ensuring and implement highest safety and ethics policies and standards
• Can interface at very senior levels at customers as well as engage with technical leaders
(although will have APS application experts to support)
• Can build strong teams including recruiting, coaching and mentoring
• Has experience in strategic marketing
• Experience in manage and prioritize a portfolio of project activities. Not being afraid of killing projects as needed. Knows the concepts of stage gate process and can build a disciplined management process.
• Understand how to leverage product/application developments across OEMs/brand owner/ regions

Min. Qualifications

Education
• Master’s degree in business, industrial marketing, science or engineering
Work Experience
15 years of experience in diverse range of technical, business and/or commercial roles, business development and project management experience, as well as exposure to automotive or consumer or industrial industry Has a track record of successfully driving growth
Has experience in driving complex collaborative growth project with customers often including teams on each sides and with steering team between the companies

Languages 
English, additional language preferred

Competencies Builds effective teamsCollaboratesCultivates innovationCustomer focusDemonstrates courageDrives resultsEnsures accountabilityInstills trust and exemplifies integrity

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