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Assistant Growth Marketing Manager

4 months ago

Shenzhen, Guangdong, China Informa PLC Full time
Job Description

As the Assistant Manager of Growth Marketing at Informa Markets in Asia, you will play a crucial role in driving business insights, fostering community engagement, and spearheading new initiatives to enhance customer experience and drive growth. Reporting to the Senior Manager, Growth Marketing, you will work closely with cross-functional teams to develop and execute strategic projects aimed at maximizing the impact of our marketing efforts across the region.

Key Responsibilities:

Business Insights Dashboards:Design and collaborate with the technical team to develop comprehensive business insights dashboards that provide actionable data-driven insights to the launch and implementation of these dashboards, ensuring user-friendly interfaces and accessibility to relevant teams. Data Analysis and Opportunity Discovery:Regularly analyse business and marketing data to identify opportunities for improving customer experience, value creation, and productivity.Utilize advanced analytical techniques to derive insights and recommendations that drive business growth and inform strategic decision-making. Community Building and Engagement:Contribute to the development and management of the Asia marketer community, fostering engagement and knowledge-sharing among marketing professionals across the region.Project manage the Annual Marketing Awards and Marketing Conference, ensuring successful execution and maximum participation from stakeholders. Initiative Design and Development:Actively participate in the design and development of new initiatives aimed at driving growth and innovation.Support the launch of new events and products, from conceptualization to execution, and contribute to their ongoing success through strategic marketing efforts.

Qualifications

Bachelor's degree in marketing, Business Administration, or a related field. Master's degree preferred. 2+ years of experience in growth marketing, business analytics, or a related field, preferably in the events or exhibition industry. Strong proficiency in data analysis tools and techniques, with a demonstrated ability to derive actionable insights from complex datasets. Excellent project management skills, with experience leading cross-functional initiatives from conception to implementation. Exceptional communication and interpersonal skills, with the ability to engage and collaborate with stakeholders at all levels. Creative thinker with a passion for innovation and a track record of driving results in a fast-paced environment.

Additional Information