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Regional Marketing Manager

2 months ago

Shenzhen, Guangdong, China Bristol Myers Squibb Full time
Transforming Patients' Lives through Science

Bristol Myers Squibb is a global biopharmaceutical company that is dedicated to transforming patients' lives through science. We are seeking a highly skilled and motivated Regional Marketing Manager to join our team.

Key Responsibilities:
  • Collaborate with the Central Marketing Team to develop and execute regional marketing strategies that align with national market objectives.
  • Communicate effectively with Central Marketing and Regional Sales teams to develop and implement annual regional marketing plans.
  • Manage and optimize Regional Expert relationships, develop core customers, and ensure timely feedback on market trends and competitor information.
  • Identify and develop a list of 30 core customers in the region, visiting them at least twice a month, and adjusting the list quarterly based on market changes.
  • Provide regular market updates, analyze regional business performance, and identify opportunities and challenges.
  • Support Regional Sales training and development, participate in sales visits, and provide constructive feedback.
  • Attend regular sales manager meetings, share regional marketing plans, and provide updates on market activities.
  • Develop and deliver product, strategy, and key information training and interpretation in the region, as needed.
  • Communicate company policies, processes, and standards to the region.
Requirements:
  • Strong communication and interpersonal skills.
  • Ability to work effectively in a team environment.
  • Excellent problem-solving and analytical skills.
  • Strong business acumen and market knowledge.
  • Ability to travel to customer sites, as needed.
What We Offer:
  • A dynamic and inclusive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.
  • A chance to work on cutting-edge projects and contribute to the company's success.

Bristol Myers Squibb is an equal opportunities employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment that values diversity and promotes equal opportunities for all employees.