Manager, OEM Management

2 weeks ago


Shanghai, Shanghai, China BASF SE Full time

Objectives of the Position:

  • Leads and drives business development at assigned OEMs in collaboration with global OEM teams and TAA/TAC team in alignment with regional business management strategy and in line with corporate Code of Conduct Principles.
  • Establishes strong relationship with OEMs at all levels to drive short to longterm strategy for sustainable growth
  • Plans and implements strategy for assigned OEMs, in alignment with A-PMA/E regional strategy and global OEM strategy
  • Drives new project specification, and application developments, as well as obtains new project information in the initial stage from OEMs.
  • Shares the directions of OEMs with all relevant teams, to cooperate the business opportunities within the company for PM EP, PU, TPU 3 SBUs.
  • Collaborates with other teams to achieve country sales and profit KPIs

Job Responsibilities:
[Key Account Management]

  • Develops and maintains OEM strategy for sustainable and profitable growth to achieve OEM business sales, volume, profit and penetration rate KPI
  • Identifies OEM product/application and service needs, also make action plan for target applications, then lead and monitor the activities for OEMs
  • Develops and maintains extended relationships within OEM organization including technology & materials specification team and purchasing
  • Guides relevant sales colleagues to develop new business and projects to Tier1s from OEMs
  • Influences OEM – tier relationships in support of PM
  • Monitors trends and changes that provide OEM growth opportunities and guides PM resource spending
  • Initiates innovation projects and provides project management support
  • Clear about supplier value chain for related OEMs
  • Market Intelligence, conduct studies/analysis on market trend, competitors, products' applications and technology, service needs
  • Drives and develops direct businesses with OEMs in alignment with regional strategy and sales guidelines, terms and conditions
[Internal Collaboration]

  • Supports virtual global/regional ASIAN OEM team
  • Supports regional coordination for assigned OEMs
  • Takes the lead on new project development, transplant business within regional and global level
  • Cross-SBU cooperation with EP/TPU/PU related BD/TD/Sales team to drive business development
[Innovations, Sustainability, Embrace Digitalization]

  • Accelerates Innovation to achieve innovation sales target
  • Live Sustainability: supports the Implementation of A-PMA/E Sustainability Roadmap in Greater China with projects acquired which includes Chemcycling, Mechanical Recycling, BMB solutions, Bio based Materials
  • Embrace Digitalization: Enhances aligned use of salesforce Implement and enhances the use of PM Wechat China platform for promoting more new applications, technical webinar, and customer interaction
[Others]

  • Contributes to establishment of OEM positioning in support of PM growth with global business team and GASC
  • Supports resource alignment to secure new growth projects at tiers and identifies & develops new growth opportunities/targets with sales
  • Supports phase gate project for approval (global, regional) with PM, and contributes to align/prioritize product & application development
  • Develops OEMrelevant communication strategy, and supports key "shows" and "technology days"

Job Requirements:

  • Possess at least a Bachelors' Degree or above in Chemical Engineering, Chemistry, Polymers or related fields.
  • Minimum of 8 years' experience in Account Manager, Technical Sales, Application Development position in Automotive Market
  • Experience of leader position and strategic business role in the organization.
  • Strong technical background in Engineering or Scientific discipline.
  • Effective Business Reporting / Communication in English
  • Handling and customer management (claims, issues, specific requests, etc.)
  • Good knowledge of PU, TPU, Engineering Plastic.
  • Specific expertise for automotive industry or auto OEM is a plus.
请时刻警惕任何可能的招聘欺诈行为请注意,巴斯夫绝不会在任何情况下向候选人以任何形式收取任何费用。
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