Manager, Licensing, APAC

2 weeks ago

Shanghai, Shanghai, China Under Armour Full time
Values & Innovation

At Under Armour, we are dedicated to empowering individuals who strive for excellence. The company's core values - Act Sustainably, Celebrate Achievements, Unite in Adversity, Support Athletes, and Advocate for Equality - not only guide our teams but are also qualities we expect from every team member.

Our Values are the foundation that connects everyone at Under Armour, serving as our rallying cry and driving force behind everything we do.

Our journey towards improvement starts with innovation and our team's commitment to being the best. Join us to have the freedom to push boundaries and excel in your role. This entails creating, delivering, and marketing cutting-edge products and digital tools that enhance the performance of top athletes.

If you are a current Under Armour team member, you can apply for this position on the Internal Career Site Here.

Purpose of Role

In collaboration with your supervisor, this position will oversee the management and expansion of the licensing business in APAC, with a specific focus on licensees in Mainland China.

The primary responsibility of this role is to oversee the seasonal creation process and approvals with our APAC licensees. The main tasks involve managing concept creation, design, sample approval, and conducting quarterly business reviews with these licensees. You will work closely with Global Product & Licensing colleagues to ensure that our partners develop innovative and distinctive products for the market. Additionally, you will be responsible for upholding Brand integrity within our licensee relationships.

Success in this role hinges on contributing to the development of products that bring freshness, differentiation, and innovation while increasing the licensee's market share and royalty earnings.

Your Impact
  • Collaborate with external licensees on seasonal strategies, line architecture, and product design, influencing their product development from concept to market.
  • Present licensee design materials (designs, prototypes, samples) to Global colleagues, facilitating design, sales, and calendar discussions between Global teams and license partners throughout the entire product lifecycle.
  • Review seasonal prototypes, samples, and strike-offs to ensure unique design and high quality. Assist your supervisor in guaranteeing that products align with the brand in terms of fabric, graphics, and trim selection, while also being commercially viable for the China market.
  • Create seasonal calendars and manage milestones between Global, Regional, and external parties.
  • Conduct regular market trend research, consumer insights analysis, industry and competitor assessments. Understand the core consumer and competitive landscape at various price points.

You will support your supervisor in conducting quarterly business reviews with licensees, focusing on sales, inventory, in-store product presentation, and tracking royalty income for UA APAC.

Qualifications
  • Candidates must have a solid understanding of the apparel creation process, including fits, fabrics, and graphic techniques.
  • The ideal candidate should possess experience in category/merchandising from an outdoor brand and/or previous management of outerwear products.
  • Proven track record of delivering results in a fast-paced, deadline-driven environment. Essential skills include being proactive, a self-starter, and a team player.
  • Fluency in English and Mandarin. Demonstrated ability to communicate effectively verbally and in writing across departments, with peers, and leadership in both languages.
  • Proficiency in Microsoft tools, particularly Excel.
  • Minimum of 4-6 years of relevant experience in product creation, technical design, merchandising, or licensing.
Workplace Location
  • Location: The individual for this role must be based within commuting distance of our Shanghai office.
Our Commitment to Diversity

Under Armour is dedicated to fostering an environment of mutual respect by providing equal employment opportunities to all applicants and team members, irrespective of race, color, religion, gender, national origin, age, disabilities, marital status, sexual orientation, gender identity, genetic information, military or veteran status, family status, or any other protected characteristic under the law. We believe that diversity and inclusion are vital to our global success as a company, and we strive to attract, develop, and retain the most talented individuals from diverse backgrounds. We are ready to provide accommodations for applicants with disabilities upon request.

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