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Senior Manager, New Product Planning

4 months ago


Shanghai, Shanghai, China CSL Behring Full time

Job Purpose

  • Lead to understand China market potential, communicate the needs of China, build strong business cases to align and gain support from HQ & Region for strategic pipeline prioritization and product pre-launch preparation
  • Lead the effective transition of new product plans to Commercial teams to ensure successful launch of new products in China
  • Lead the China environment & policy understanding and key stakeholders mapping & engagement, pricing/ reimbursement strategy development together with Market access team (if applicable to candidate's mid to long-term career development)

Responsibilities and Accountabilities:

  • Work closely with Global/ Region/ Local R&D, TA and Medical teams to communicate the interests/ needs of China and expedite clinical development and launch preparation for CSL product portfolio
  • Provide high-level assessment & input to build solid business cases and gain HQ & Region support for strategic pipeline prioritization and successful product launches in China
  • Provide insight to CSL relevant TA (development status, competitive environment, diagnosis and treatment needs, and future trends) and evaluate the market opportunity for new products(pipeline)
  • Co-lead strategy development for CSL TA & future assets and build product long-range forecast & budget planning to realize CSL GC Biology Strategy
  • Act as CSL China new product project leader to coordinate regular GCLT review meeting for portfolio review and progress update
  • Support Global Therapeutic Area (TA) teams to understand China market environment and healthcare policy, formulate strategy and pre-launch preparation
  • Support Global/ Region Market Access teams to conduct market research for environment/ policy understanding and pricing/ reimbursement strategy development
  • Develop launch guidance and launch readiness process
  • Drive cross function project cooperation in pre-launch strategy planning and external stakeholders' early engagement to accelerate new product introduction into China market &maximize product therapeutic value to deliver best patient outcomes
  • Support China commercial operation director and marketing, NPP director on relevant tasks and projects

Qualifications:

  • Bachelor's degree or above major in life science, pharmacy, Science or Business Administration
  • Graduated from International renowned university preferred; Graduated from Medical school preferred
  • 3+ years' experience in Marketing preferably within life science industry
  • Extensive experience in New Product Planning/ Strategic Planning/ BD or related experience in consulting firms
  • Strong capability in planning, modeling, forecasting
  • Strong commercial acumen and experienced in business research methodologies & analysis; ability to transfer insights to strategies
  • Strong interpersonal skills, cross-functional engagement, and collaboration
  • Strong communication and presentation skills, both in Mandarin and English
  • Good searching skill on clinical & registration development status for early-stage products
  • Must be able to work a flexible working schedule

Others:

  • 30%+ travel in both domestic and international locations
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