Product Manager

4 weeks ago

Shanghai, Shanghai, China Abbott Laboratories Full time
PRIMARY FUNCTION:
  • Manage the development and implementation of strategic initiatives and operational strategies to achieve short-term and long-term growth objectives for the organization.
  • Lead projects and team members including cross functional team such as Service, R&D, RA and Value expansion team etc. to accomplish product launch, pricing, promotion, technical application, field execution, scientific supports to achieve business objectives.
  • Potentially manage team member to build successor
RESPONSIBILITIES:
  • Accounted for assigned business target achievement
  • Manage to assess and define market size and opportunities in the plan process.
  • Develop and implement marketing plan on strategies, tactics, programs, communication and tools to achieve sales and margin goals.
  • Determine new product launch plan including financial planning, positioning, pricing, promotion and communication based on strategic goals in the target segment
  • Drive brand business by rolling out with flawless executions on sales team, scientific leadership and customer satisfaction.
  • Conduct trainings and develop localized training materials to consistently communicate key brand message, enhance sales team's professional knowledge and barrier handlings to align brand strategies.
  • Closely work with global contacts to ensure brand strategy alignment, resources integration and localized communication & sales materials
  • Engage and manage KOL to increase influential.
  • Monitor healthcare policy, market trends, competitive status and customer insight as well as brand performance to evaluate the effectiveness of marketing activities.
  • Conduct joint field calls with sales team members to provide field coaching and gather customer needs and competitive information.
REQUIREMENTS:
  • Bachelor and above degree in relevant majority
  • 3+ years relevant working experiences / Sr. role need 5+ years relevant relevant working experiences
  • Good communication and English skills

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