Senior Brand Marketing Manager

3 weeks ago


Shanghai, Shanghai, China Electronic Arts Full time

The future of entertainment is interactive, and our Brand Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We're looking for a Senior Brand Marketing Manager to join EA's Esports Brand team. The Esports Brand team delivers competitive gaming experiences that amplify tentpole brand moments from launches to major live service beats. You will leverage competitive gaming to advance the priorities of our brands across new regions, platforms, audience targets, and game experiences. You will help architect and deliver go-to-market campaigns for FC Pro and related competitive programs in the region, from concept to final marketing execution. You will be an integral part of our Esports Brand Marketing team, reporting to the Director of Esports Brand.

Responsibilities:

  • Architect high-impact marketing campaigns and lead the creation of high-quality esports marketing assets that improve and encourage viewership, (re)acquisition, engagement, retention and evangelism of our games and content
  • Partner with the Franchise Brand team to lead the development of go-to-market strategy and multi-channel, global marketing execution for EA Football esports in Asia
  • Develop trusted relationships with agencies, production and vendor partners
  • Author campaign briefs, track beat readiness and partner with global and regional marketing teams to activate campaign beats
  • Lead Brand milestone deliverables (long range roadmap, brand experience guide, business brief, player needs analysis) and presentations.

Qualifications:

  • 7+ years of experience in brand development, campaign strategy, or product marketing
  • Experience taking a product or service from consumer insight, to ideation, to market
  • Gather and interpret data, and distill meaningful insights
  • Galvanize partners with diverse teams, at all levels
  • Excel in a matrixed environment
  • Experience in brand building, marketing, campaign management or growth in entertainment, sports, Esports, video games or relevant industry sector
  • Expert level knowledge in the sport and culture of Football and the EAFC Franchise and speak the language of our fans in the region


  • Shanghai, Shanghai, China adidas Full time

    Purpose & Overall Relevance for the Organization: The Brand Finance Team partners with the adidas Brand team to set and achieve tactical and strategic financial targets, while driving financial analysis to support fact-based decision making. The objective of the adidas Brand Finance team is to provide financial transparency and insights which includes all...


  • Shanghai, Shanghai, China Hilton Full time

    The Senior Manager will be responsible for driving increased market share and revenue through focused hotel-level activity. This role will ensure hotels have adequate online presence and visibility to drive online channel performance. This includes overseeing the performance of hotel digital direct channels, retailing management and social media, as well as...

  • Senior Brand Manager

    3 weeks ago


    Shanghai, Shanghai, China Ferrero Full time

    Job Location: ​Shanghai​Company descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products...

  • Senior Brand Manager

    4 weeks ago


    Shanghai, Shanghai, China Abbott Laboratories Full time

    uMajor Responsibilities/Activities:Marketing PlanningConduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive informationCreate and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goalsComplete preliminary and final marketing portfolio...


  • Shanghai, Shanghai, China Adidas Full time

    Develop, support and manage key initiatives across the SPOMA Community function to achieve GCA's top SPOMA prioritiesHe/she will achieve this mission by: Driving and guiding initiatives on Running and Outdoor community in planning, execution and tracking of projects with specific emphasis on grassroots platforms to connect with our target consumers ...

  • Brand Manager

    3 weeks ago


    Shanghai, Shanghai, China Abbott Laboratories Full time

    uMajor Responsibilities/Activities:Marketing PlanningDevelop Muti-channel (including Retial/EC) Brand plan and tactical plan for Duphalac/other GI brands.Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive brand awareness and consideration.Conduct joint field calls with sales team to provide...


  • Shanghai, Shanghai, China Riot Games Full time

    Brand Management at Riot centers around our players and their experiences. Our philosophy is to make it better and proudful to be a player: Brand at Riot exists to ensure player trust, making alignment with players on values we bring, inspire fandom and provide meaningful experiences for everything we do in our portfolio.As Manager, Brand Management for the...


  • Shanghai, Shanghai, China Coins Full time

    Join the Pioneer Crypto Brand in the PhilippinesCoins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.Coins is fully regulated by the Bangko Sentral ng...


  • Shanghai, Shanghai, China Philips Full time

    Job TitleAssistant Digital Marketing Manager, Sleep & Respiratory CareJob DescriptionIn this role, you have the opportunity to make life betterLooking at the challenges the world is facing today Philips' purpose has never been more relevant. So, whatever your role, if you share our passion for helping others, you'll be working towards creating a better and...


  • Shanghai, Shanghai, China adidas Full time

    We are seeking a young & dynamic Assistant Brand Communication Manager to join our marketing team. Direct reporting to the Director of Brand communication Sportswear & NEO, the ideal candidate will be responsible for supporting development of SPW lifestyle running strategy to enable SPW growth in lifestyle running & running segment. He/she will be part of...


  • Shanghai, Shanghai, China BASF SE Full time

    = Objectives =The position will be responsible to ensure the successful implementation of the go-to-market strategy for online channel for Agriculture Solutions in China. Drive and execute the brand building and promotion of e-commerce products to achieve business growth and sales objectives.= Main Tasks = Develop and implement online business strategies to...


  • Shanghai, Shanghai, China Barry Callebaut Full time

    About the role As the Marketing Manager (digital), part of the marketing team of Barry Callebaut for Great China, play a key role in the digitalization transformation. This position will support the Marketing Head to drive demanded-generation marketing campaigns for China company business. Key responsibilities includeThis position will support the marketing...


  • Shanghai, Shanghai, China Philips Full time

    Job TitleSenior Content Marketing OfficerJob DescriptionPRINCIPAL ACCOUNTABILITIESResponsible for content and customer engagement activations, utilize communication efficiency towards consumer to enhance brand preference.Managing and monitoring content performance and outcome of emerging channel campaigns, eg: Tiktok, Little Red Book, etc., drive content...

  • Manager, Marketing

    3 weeks ago


    Shanghai, Shanghai, China Hilton Full time

    The Marketing and eCommerce Manager will be responsible for driving increased market share and revenue through focused hotel-level activity.As a specialist, this role will ensure hotels have adequate online presence and visibility to drive online channel performance as well as connecting hotels to enterprise activity. You will provide hotels with best...


  • Shanghai, Shanghai, China Philips Full time

    PRINCIPAL ACCOUNTABILITIES Responsible for content and customer engagement activations, utilize communication efficiency towards consumer to enhance brand preference. Managing and monitoring content performance and outcome of emerging channel campaigns, eg: Tiktok, Little Red Book, etc., drive content insights and learnings for the continuous improvement ...

  • Senior Tax Manager

    11 hours ago


    Shanghai, Shanghai, China APAC Michael Page Full time

    Senior Tax Manager role with APAC exposure. Directly reports to APAC Tax Head.Client Details: Famous FMCG multinational company with great brand reputation.Description: Corporate tax related tasksLeadership responsibilities as Senior Tax ManagerProfile: Bachelor's degree or above education background. Tax consulting experience from big4 accounting firms....


  • Shanghai, Shanghai, China Danaher Full time

    GCRF: P4 - Marketing Multifunction/General (same as Yaonan)Position ScopeServe as initiative leader for Biopharma at platform level. Provide opportunities for Danaher Life Science to bring together cross-opco offerings and deploy key initiatives to win in this market. This role is the marketing champion within the China platform organization with deep...


  • Shanghai, Shanghai, China Ferrero Full time

    Job Location: ​Shanghai​Company descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products...


  • Shanghai, Shanghai, China Amazon Full time

    Amazon Global Selling is one of Amazon's business units that helps businesses from anywhere in the world to launch a global business, reaching Amazon customers around the world and building international brands. Through Amazon Global Selling, sellers of different types and sizes can directly reach Amazon's 300+ million worldwide active customer accounts,...

  • Senior Sales Manager

    3 weeks ago


    Shanghai, Shanghai, China Faststream Recruitment Full time

    Faststream Recruitment has exclusively partnered with a Marine service provider to identify, attract and engage an experienced Senior Sales Manager to their team in China, Shanghai.The role involves overseeing the Service Sales in North and South China with a focus on professional, diligent, and profitable operations. Key responsibilities include developing...