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Marketing Manager Digital, China

2 months ago

Shanghai, Shanghai, China Barry Callebaut Full time

About the role

As the Marketing Manager (digital), part of the marketing team of Barry Callebaut for Great China, play a key role in the digitalization transformation. This position will support the Marketing Head to drive demanded-generation marketing campaigns for China company business.

Key responsibilities include

This position will support the marketing head to drive demand-generation marketing campaigns for China company business. Enhance brand awareness and desirability through own digital platforms Lead social strategy landing to ensure an effective, efficient and innovative digital plan that fulfills different campaign objectives. Optimize the digital ecosystem to support brand sustainable growth and Omni channels business. Ensure owned media channels according to the brand management. Create and post-digital marketing content (articles, graphics and videos) or Livestream on all matrix digital platforms (such as WeChat, Red, Douyin, Weibo, etc.) Generate Leads in a digital way to effective business processes or create new business opportunities; Pick appropriate leads and make best practices to help business. Keep collaborating with the HQ brand and digital team to drive global digital projects. Keep good relationships with KOLs and work closely to keep our brand and products exposed. Keep monitoring the competitors' news and updating them on digital platforms. Be a social listener on both internal and external digital platforms. Other relevant digital issues.

About you

Bachelor's degree or above, majoring in Marketing or similar. A foodie with and strong motivation and enthusiasm for digital. In-depth knowledge of digital marketing analytics and provide insights for optimization. 3+ years or plus hands-on experience with current China matrix platforms. Strong communication and cross-function collaboration experience. Takes ownership and accountability. Fluent in written English.

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