Account Manager

2 weeks ago

Shanghai, Shanghai, China PingPong Digital Full time

As an Account Manager focused on the education sector at PingPong Digital, you will be pivotal in managing client relationships, crafting and implementing tailored digital marketing strategies, and ensuring the success of your assigned accounts. Collaborating closely with the sales and creative teams, you will deliver exemplary results, particularly for clients within the higher education sector.

Key Responsibilities:

  • Develop and maintain robust relationships with clients, particularly higher education institutions and student-focused organizations, to ensure their expectations are consistently met or exceeded.
  • Create and execute bespoke digital marketing strategies that align with the specific goals of each client, with a keen understanding of the unique challenges and opportunities in marketing to students and the academic community.
  • Collaborate with sales and creative teams to prepare compelling proposals and presentations that effectively communicate the value of our services.
  • Monitor and analyze the performance of campaigns, leveraging data to drive recommendations for enhancement and optimization.
  • Deliver timely and precise reporting of campaign outcomes to both clients and internal stakeholders.
  • Stay informed of the latest trends and developments within the Chinese digital marketing and higher education landscapes to foster growth and innovation within your accounts.
  • Actively participate in client meetings and presentations, ensuring clear and impactful communication.
  • Identify and capitalize on opportunities for account growth and expansion.

Requirements

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • At least 3 years of experience in account management or client services, ideally within a digital marketing agency environment or an education agency.
  • Deep understanding of the Chinese digital marketing landscape, including proficiency with social media, search engines, and e-commerce platforms.
  • Proven ability to develop and implement successful digital marketing strategies, especially tailored to the needs of higher education clients.
  • Strong experience working with various stakeholders in the education sector, including faculty, administrators, and marketing teams.
  • Excellent communication and interpersonal skills, with a high proficiency in both English and Mandarin preferred.
  • Capability to manage multiple projects in a dynamic, fast-paced environment.
  • Strong analytical and problem-solving abilities, with a rigorous approach to data driven decision making.

Benefits

We are an award-winning full service Chinese digital marketing agency, with offices in the UK, US and China. We work with brands on their Chinese digital marketing activation (social media, strategy, creative, web, paid media, PR), to build better awareness and engagement in a competitive Chinese marketplace to scale and succeed. We have a friendly, warm, supportive and inviting office that is very young and passionate about what we do We have offices in London, Birmingham, Shanghai and New York. We also think it's important to have fun at work, so we want new team members who enjoy working in a friendly, collaborative environment.

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