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Product Manager

3 months ago

Shanghai, Shanghai, China Abbott Laboratories Full time

MAIN RESPONSIBILITIES

  • Develop and implement short and long-term strategic marketing plans/ new product launch plans, objectives and tactics that lead to market leadership for core products.
  • Maintain a high knowledge of the scientific, technical, rational and emotional differences between Abbott and competitor products and ensure the Sales Force has a strong working knowledge
  • Lead open, consistent and clear communications between Marketing and Sales
  • Assist the Education Department to facilitate product in-servicing, training, and support for customers.
  • Build strong working relationships with the sales force to ensure marketing programs are effectively executed.
  • Keep up to date with government and industry trends related to product portfolio.
  • Build short and long-term sales models based on a solid understanding of the competitive marketplace to support Strategic Plan and Operating Plan.
  • Effectively develop and manage promotional budget to deliver strategic marketing plans and sales objectives.
  • Build enthusiasm for your product portfolio throughout the organization.
  • Organize and lead sales conferences for related to your product portfolio.
  • Partner with the sales force in the preparation and submission of tenders.
  • Maintain accurate and up to date pricing information by accounts.
  • Identify ways to improve the effectiveness of the marketing and wider organization.
  • Support Customer Service in managing programmers.
  • Ensure maintenance of company property/assets.
  • Execute the job and division responsibilities according to applicable Abbott Standard Operating Procedures
  • Perform other related functions and responsibilities as directed by Manager
Experience/Background

  • Bachelor degree in biomedical / engineering / medical science or related field (Coronary Care Nursing/Cardiac Technician) desirable
  • At least 3-4 years solid Sales/Marketing experience from within the medical devices or related field.
  • Proven 2-3 years marketing experience.

Analytical Thinking / Problem Solving:
Works systematically and logically to resolve problems, address opportunities, or manage the situation at hand.

Creativity and Innovation:

Generates and promotes new ideas and uses them to develop new or improved processes, methods, systems, solutions, products or services.


Oral Communication / Presentation:
Effectively transfers thoughts and expresses ideas verbally in individual or group situations.

Planning & Organizing:
Effectively identifies, plans, schedules and co-ordinates the resources (people, material, information, time) required to accomplish goals.

Strategic Business Focus:

Understands business concepts and business practices; keeps up to date with business trends and developments; works to create new solutions for customers and competitive advantage for SJM.


  • Proficient at using Microsoft Office Suites ie Word, Excel, PowerPoint.