Manager, Digital Paid Media-GCM

Found in: beBee jobs CN - 1 week ago


Shanghai, Shanghai, China Hilton Full time

The Manager, Digital Paid Media - GCM with Hilton will be responsible for planning, implementing, and optimizing paid media campaigns across various digital channels to drive traffic, leads, and conversions for our clients. All Hilton paid channel requirements within GCM including hotel level are the responsibility of this role.

What will I be doing?

Develop and implement paid media strategies tailored to the Chinese market across platforms sunch as Baidu, WeChat, Douying, The Red and other digital advertising platforms to maximize Hilton performance.Conduct keyword research, audience targeting and ad format on different platforms to optimize hotel revenue and ROI.Monitor and analyze campaign performance data to make data-driven decisions and optimizations.Works with key stakeholders, agencies and departments in Global Online, structuring the resources and activities of the department/project so objectives are accomplished.Disseminates, organizes and communicates assignments and projects within the department/project team.Innovates, constantly seeks to place Hilton activities within GCM at the forefront of online marketing via technological enhancements & improvements in process.Manages third party relationships; identifies required vendors, negotiates and monitors quality and cost of services.Owns paid channel activities within GCM, and seeks to drive optimal channel performance & revenue growth.Stay informed on industry trends, best practices, and new technologies in digital advertising in China.Operates within established budgetary parameters

What are we looking for?

The success in this role will demonstrate itself through the following attributes and skills:

Required Qualifications

Five (5) years of experience in digital marketing roles in Greater China.Substantial experience in digital agency performance management or working experiences with digital agenciesEffective communication skills, with the ability to clearly and concisely express ideas both verbally and in writing.Ability to analyse website performance data (i.e. financial, statistical and/or performance).Strong problem solving skillsStrong project management skills, including the ability to manage details through to completion and ensure project deadlines are met.Working knowledge of Microsoft Excel.Understand of principles and practical application of driving engagement and awareness of websites.Expert knowledge of Google AdWords & DoubleClick. Good understanding of web site tracking systems, and experience in using at least one such major system such as Adobe.Existing relationships with major media owners & search engines within GCM.Advance understanding of all online channels, such as paid search, online display advertising, affiliates, SEO. Proven record of planning, managing & optimizing paid search/online activity to budget and revenue targetsFluent in English & Mandarin

Preferred Qualifications

· Extensive knowledge of integrated marketing strategy or digital marketing experience and eCommerce experience. · Extensive experience reviewing data, manipulating data, and developing insights · Experienced presenting findings (story-telling) to internal and/or external customers and provide strategic recommendations. · Extensive managerial experience

What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all

  • Assistant Media Manager

    Found in: beBee jobs CN - 1 week ago


    Shanghai, Shanghai, China Pandora Full time

    Main purpose of the role: Manage paid media and key social platforms Manage creatives and reporting Key accountabilities:Work on annual media plans in line with global strategy and local needs. Oversee the planning and implementation of campaigns, keep monitoring performance across digital media / social media and KOL seeding etc. Solid tracking and...

  • Senior Manager Marketing

    Found in: beBee jobs CN - 1 week ago


    Shanghai, Shanghai, China Hilton Full time

    The Senior Manager will be responsible for driving increased market share and revenue through focused hotel-level activity. This role will ensure hotels have adequate online presence and visibility to drive online channel performance. This includes overseeing the performance of hotel digital direct channels, retailing management and social media, as well as...

  • Senior Digital Marketing Manager

    Found in: beBee jobs CN - 1 week ago


    Shanghai, Shanghai, China Coins Full time

    Join the Pioneer Crypto Brand in the PhilippinesCoins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.Coins is fully regulated by the Bangko Sentral ng...

  • Senior Manager, Digital

    Found in: beBee jobs CN - 1 week ago


    Shanghai, Shanghai, China Danaher Corporation Full time

    Be part of something altogether life-changing Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.At Cytiva you will be able to...

  • Senior Manager, Digital

    Found in: beBee jobs CN - 1 week ago


    Shanghai, Shanghai, China Danaher Full time

    Be part of something altogether life-changingWorking at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.At Cytiva you will be able to...

  • Digital Change and Transformation Innovator(004256)

    Found in: beBee jobs CN - 1 week ago


    Shanghai, Shanghai, China BASF SE Full time

    Objectives: You will be member of the global Digital Transformation Team, acting as a PMO with activities during different stages of the digital product lifecycle. You will engage in internal digital project communication as well as digital people and culture implementation, and update process in different communication channels. You will respond for driving...

  • Campaign Manager

    Found in: beBee jobs CN - 1 week ago


    Shanghai, Shanghai, China BASF SE Full time

    = Objectives = Drive the planning and execution of marketing campaigns for omni-channels to realize the strategic targets on sales, market expansion, penetration and profitability. Develop and manage social media strategy= Main Tasks = Work with Portfolio Managers, Crop Managers and Sales Team on yearly campaign and budget planning Accountable for all...

  • Assistant Digital Marketing Manager, Sleep

    Found in: beBee jobs CN - 2 weeks ago


    Shanghai, Shanghai, China Philips Full time

    Job TitleAssistant Digital Marketing Manager, Sleep & Respiratory CareJob DescriptionIn this role, you have the opportunity to make life betterLooking at the challenges the world is facing today Philips' purpose has never been more relevant. So, whatever your role, if you share our passion for helping others, you'll be working towards creating a better and...

  • Assistant Digital Marketing Manager, Sleep

    Found in: beBee jobs CN - 1 week ago


    Shanghai, Shanghai, China Philips Full time

    In this role, you have the opportunity to make life betterLooking at the challenges the world is facing today Philips' purpose has never been more relevant. So, whatever your role, if you share our passion for helping others, you'll be working towards creating a better and fairer future for all.You are responsible for Leading short- and long-term strategy...

  • Digital Sales Specialist

    Found in: beBee jobs CN - 3 days ago


    Shanghai, Shanghai, China ABB Full time

    Digital Sales SpecialistTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on...

  • Digital Sales Speicalist

    Found in: beBee jobs CN - 1 week ago


    Shanghai, Shanghai, China ABB Full time

    Digital Sales SpeicalistTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on...

  • Project & Design Manager - GCM ( base in Shenzhen)

    Found in: beBee jobs CN - 1 week ago


    Shanghai, Shanghai, China Hilton Full time

    What will I be doing? • Management of Hilton's interests for all Design & Construction (D&C) aspects of selected Development Projects in China.• Project involvement from inception to opening. • Provide leadership of those projects as the principal Hilton representative to & from owners & Project consultants.• Ensure internal communications &...

  • Senior Brand Manager

    Found in: beBee jobs CN - 1 week ago


    Shanghai, Shanghai, China Ferrero Full time

    Job Location: ​Shanghai​Company descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products...

  • Business & Digital Analyst (Agriculture Solutions)(005073)

    Found in: beBee jobs CN - 2 weeks ago


    Shanghai, Shanghai, China BASF SE Full time

    = Objectives =This position will be fully focused on providing strategy support and statistical analysis to commercial operations and will be a key role in digital product development. Especially on digital assets management, this position should be fully responsible on project management and digital product operation to maximize the impact of digital across...

  • Business & Digital Analyst (Agriculture Solutions)(004761)

    Found in: beBee jobs CN - 1 week ago


    Shanghai, Shanghai, China BASF SE Full time

    = Objectives =One of the key priorities of Agriculture Solutions Business Unit's growth plan Commercial Excellence. The objectives of the role including to investigate and invest in improving customer experience, business models efficiency and equipping the teams. The role will be fully focused on providing strategy support and statistical analysis to...

  • Fudan University

    Found in: beBee jobs CN - 2 weeks ago


    Shanghai, Shanghai, China MathWorks Full time

    Job Summary MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More: The MATLAB Student Ambassador position requires a commitment of 5 hours per week to perform the...

  • Fudan University

    Found in: beBee jobs CN - 1 week ago


    Shanghai, Shanghai, China MathWorks Full time

    Resumen del empleo MathWorks ofrece un modelo de empleo híbrido que permite al personal dividir su tiempo entre la oficina y sus hogares. El modelo híbrido permite a los empleados beneficiarse de interacciones cara a cara con sus compañeros, así como de una mayor flexibilidad en casa. Más información: The MATLAB Student Ambassador position requires a...

  • Senior Content Marketing Officer

    Found in: beBee jobs CN - 2 weeks ago


    Shanghai, Shanghai, China Philips Full time

    PRINCIPAL ACCOUNTABILITIES Responsible for content and customer engagement activations, utilize communication efficiency towards consumer to enhance brand preference. Managing and monitoring content performance and outcome of emerging channel campaigns, eg: Tiktok, Little Red Book, etc., drive content insights and learnings for the continuous improvement ...

  • Senior Content Marketing Officer

    Found in: beBee jobs CN - 2 weeks ago


    Shanghai, Shanghai, China Philips Full time

    Job TitleSenior Content Marketing OfficerJob DescriptionPRINCIPAL ACCOUNTABILITIESResponsible for content and customer engagement activations, utilize communication efficiency towards consumer to enhance brand preference.Managing and monitoring content performance and outcome of emerging channel campaigns, eg: Tiktok, Little Red Book, etc., drive content...

  • Manager corporate communications

    Found in: beBee jobs CN - 1 week ago


    Shanghai, Shanghai, China Johnson & Johnson Full time

    Position description :Develop engaging, informative content for corporate communications on behalf of Johnson & Johnson in China. Develop and execute effective communications strategies in support of the corporate reputation promotion and protection, develop and advance media and public relations in the market with core stakeholders both inside and outside...