Campaign Manager

3 weeks ago


Shanghai, Shanghai, China BASF SE Full time
= Objectives =

  • Drive the planning and execution of marketing campaigns for omni-channels to realize the strategic targets on sales, market expansion, penetration and profitability.
  • Develop and manage social media strategy
= Main Tasks =

  • Work with Portfolio Managers, Crop Managers and Sales Team on yearly campaign and budget planning
  • Accountable for all marketing related projects from design, development, launch to maintenance including website, APP, social media, video production, news-release, and optimize user experience.
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spending and performance based on the insights
  • New branding initiative such as brand crossover, sponsorship to build powerful brand assets for BASF in agriculture.
= Job Requirements =

Education:
BS degree in marketing, PR, agriculture or a related field

Working Experience:

  • At least 5-8 years working experience in trade marketing, digital marketing, or marketing communications in consumer industry.
  • Trackable records in developing and implementing social media strategy.
  • Solid skills on content generation for campaigns and rich experience in event management.
  • Strong analytical skills and data-driven thinking with deep understanding of consumer insights
  • Highly creative with experience in identifying target audiences and devising marketing campaigns that can continuously engage, inform and motivate the defined target audiences.
  • Good command of English (both written and spoken)


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