Consumer Health Brand Strategist
1 month ago
Haleon is a new world-leading consumer health company. Our mission is to improve everyday health for billions of people by growing and innovating our global portfolio of category-leading brands, including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum.
Role OverviewWe are seeking a talented Marketing Manager to join our team in the Philippines. As a Marketing Manager, you will be responsible for driving robust customer insights and delivering promotional effectiveness. You will lead key activities to progress your career and contribute to the success of our business.
Job DescriptionThe successful candidate will have:
- Full ownership and responsibility of brand and category P&L's as well as resource allocation across various functions
- Full ownership of brand KPI's such as Net Sales, Market Share, Growth, A&P and brand Contribution
- Adept in utilizing various Media platforms (i.e. TV, Radio, print, OOH, digital, PR) to drive brand awareness, consideration and trial as well as tracking of achievement vs key media KPI's (SOV, Reach, CTR's, Engagement, Impressions, etc)
- Implements brand plans cascaded by SEA area marketing suitable to the PH Market
- Translates regional category directives to local marketing strategies
- Manages and ensures favorable results for the overall local marketing A&P and Opex budgets
The role requires strong partnership with cross-functional teams including:
- Sales, Expert Sales, Trade Marketing, Media Agencies, Digital Partners, Event Activations, Medical Governance/ Regulatory, Compliance, QMS, and Supply Chain Teams
- Collaborates/ consults with Expert Sales regarding program alignment and campaign strategies
To be successful in this role, you will need:
- Bachelor's degree
- Experience in leading people in both project-based and day-to-day situations
- 8 or more years of brand marketing experience in Consumer Products or Over-the-Counter (OTC) marketing
- Experience delivering insights-based consumer communications and brand share growth
- Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization
We offer a competitive salary package, estimated at PHP 1,200,000 - PHP 1,800,000 per year, depending on experience and qualifications. Additionally, we provide a dynamic and inclusive work environment, opportunities for professional growth and development, and a range of employee benefits.
Salary: PHP 1,500,000 - PHP 1,800,000 per year-
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