Strategic Business Analyst

1 month ago


Shanghai, Shanghai, China Siegel+Gale Full time
Join Our Team as a Strategy Analyst

Siegel+Gale is a global brand strategy, design, and experience firm that combines science and art to unlock the power of simplicity and help organizations realize their full potential.

Our Vision

We foster a culture of collaboration, creativity, and strategic thinking, where individuals can grow and thrive. Our teams are encouraged to explore new ideas, and our work connects with people worldwide.

As a Strategy Analyst at Siegel+Gale, you will:

  • Conduct and synthesize quantitative and qualitative research through competitive audits, customer and industry trends analysis, stakeholder interviews, field observation, customer journey mapping, and persona development.
  • Synthesize insights to develop brand strategies for Fortune clients, including positioning, portfolio strategy, architecture, messaging, experience design, and more.
  • Collaborate with different teams, from research to design, experience, naming, and communication, to bring strategies to life.
  • Assist strategy team members with a detail-oriented approach to research and content gathering, as well as contribute to insight development and creative ideation.

You're a great fit for this position if you have:

  • A strong desire to contribute to our culture and create innovative solutions.
  • Relevant internship or work experience (preferred).
  • Excellent decision-making skills and the ability to exercise discretion.
  • Demonstrated quantitative skills, with a capacity and interest for developing and understanding brand strategy.
  • Outstanding written and communication skills.
  • A penchant for rigorous research and an interest in connecting the dots.
  • A passion for brand experiences and an interest in digital/physical experience design.
  • Demonstrated creative problem-solving abilities.
  • The ability to think across disciplines, industries, cultures, and scenarios.
  • Ability to simplify complex ideas.
  • Digital expertise.

Siegel+Gale is an equal employment opportunity employer and welcomes applications from diverse candidates. Please apply online at [insert link].



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