Marketing Brand Manager

3 weeks ago


Shanghai, Shanghai, China Scopely Full time

About the Role

Scopely is seeking a seasoned Marketing Brand Manager to lead the planning and development of customer acquisition marketing strategies for Star Trek Fleet Command in the China market.

This role will be responsible for driving profitable growth in the China market by owning local acquisition performance and leading strategic experimentation on key user acquisition channels.

Key Responsibilities

  • Develop and execute comprehensive marketing strategies to achieve target growth in the China market.
  • Collaborate with the publisher to discuss, review, and confirm strategic user acquisition campaigns.
  • Bring analytical insights to acquisition funnel measurement and help define key performance indicators.
  • Communicate and set user acquisition plans with cross-functional teams.
  • Help shape the development of technical tools to enhance and streamline UA operations and analysis.

Requirements

  • 3+ years of experience in user acquisition, performance marketing strategies, or brand marketing strategies and campaigns for mobile games.
  • Demonstrated ability to manage and optimize marketing and acquisition budgets.
  • Bilingual in English and Mandarin.
  • Strong understanding of the fast-paced gaming industry and game user trends.

About Scopely

Scopely is a global team of game lovers developing, publishing, and innovating the mobile games industry. We connect millions of people around the world daily and care deeply about what we do.


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