Marketing Manager for Esports Brands
2 months ago
Key Responsibilities:
- Develop impactful marketing strategies to promote EA Football esports in Asia, working closely with the Franchise Brand team to drive global marketing execution.
- Partner with agencies and production vendors to create high-quality esports marketing assets that enhance viewer engagement and retention.
- Author campaign briefs and collaborate with marketing teams to activate campaign beats.
- Lead the development of brand milestone deliverables, including long-range roadmaps and brand experience guides.
Requirements:
- 7+ years of experience in brand development, campaign strategy, or product marketing.
- Experience taking a product or service from consumer insight to market.
- Gather and interpret data to distill meaningful insights.
- Galvanize partners with diverse teams at all levels.
- Excel in a matrixed environment.
- Expert-level knowledge in the sport and culture of Football and the EAFC Franchise, with the ability to speak the language of fans in the region.
About Electronic Arts:
Our mission is to inspire the world to play through cutting-edge games, innovative services, and powerful technologies. We foster a collaborative and inclusive environment that values diverse perspectives and promotes physical, emotional, financial, career, and community wellness. We provide comprehensive benefit packages and support for a balanced life, including paid time off and new parent leave.
Electronic Arts is an equal opportunity employer and welcomes qualified applicants with diverse backgrounds and experiences.
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