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Senior Brand Marketing Executive

1 month ago

Shanghai, Shanghai, China Bayer Full time

About Bayer

We are visionaries at Bayer, driven to tackle the world's most pressing challenges and strive for a future where health for all and hunger for none is no longer just a dream but a reality. We achieve this with energy, curiosity, and dedication, always learning from diverse perspectives, expanding our thinking, growing our capabilities, and redefining what's possible.

Why Join Us

  • If you're passionate about building a varied and meaningful career in a community of talented and diverse minds who share your commitment to making a real difference, this role offers a unique opportunity to do so.

Your Key Responsibilities

Marketing Strategy and Planning

  • Develop and execute an annual brand marketing plan to deliver business results, including end sales, market share, brand equity indicators, and forecast accuracy.
  • Collaborate with social, media, and content agencies to create and implement a product brand's overall social communication strategy with innovative ideas and speed.

Social Listening and Analysis

  • Analyze social trends, consumer insights, and competitor intelligence through social listening to identify market opportunities for brand development.

Financial Management

  • Manage marketing budgets to ensure spending within allocated limits and maximize return on investment.

Communication and Collaboration

  • Liaise with the sales force to monitor and evaluate brand-related activities in field implementation and address any issues that arise.
  • Train retail sales teams on Saridon product knowledge and selling skills.

Requirements and Qualifications

  • Bachelor's degree or higher in Marketing or a related field.
  • 7-10 years of experience in marketing, with strong qualifications and competencies in strategic thinking, insight, and business sense.
  • Strong skills in communication planning, especially digital innovation approaches.
  • Familiarity with new product development and launch processes.
  • Excellent communication, analytical, and influencing skills.
  • Fluent English speaking and writing abilities.

Estimated Salary: The estimated salary for this role is $120,000 - $180,000 per annum, depending on location and other factors.