Luxury Brand Activation Strategist

4 weeks ago


Shanghai, Shanghai, China Edrington Full time

About the Role

We are seeking a highly skilled Luxury Brand Activation Strategist to join our team at Edrington. This is an exciting opportunity for a talented individual to drive brand engagement and create exceptional consumer experiences.

Key Responsibilities

  • Develop annual event plans based on global/regional toolkits, adapting them to local markets while ensuring consistency and cohesion across campaigns.
  • Plan, design, and execute halo and medium launch programs to drive brand prestige and excitement among target audiences.
  • Collaborate with the brand team to execute marketing strategies and programs, supporting sustainable growth in Brand Power and Commercial return.
  • Design and set up long-term luxury PCRM/AFFINITY projects to enhance brand presence and participation in the prestige consumer segment.

Delivering Results

  • Understand the brand's long-term vision, strategy, propositioning, and short-term event objectives to deliver high-quality presentations.
  • Lead and manage agencies to deliver projects from briefing to completion, ensuring timely and efficient execution.
  • Collaborate with stakeholders to monitor and control event proposals, including concept, budget, activities, and creatives.

Team Leadership and Development

  • Build a collaborative working climate to optimize efficiency and develop a sustainable talent pipeline.
  • Set reasonable targets for the team and ensure they have the necessary skills and resources to achieve success.

Requirements and Qualifications

  • Bachelor's degree or above, preferably in Beauty, Fashion, Luxury, or Premium Spirits.
  • Strong commercial awareness, self-driven, and able to demonstrate a track record of program management both in field and amongst consumers.
  • Comprehensive knowledge and experience in strategic development, brand building, and creating consumer engagement and experience.
  • Well-organized, detail-minded, and able to work with multiple tasks.
  • Proactive, good team player, and independent with strong dedication to results.
  • Experience handling sales, trade marketing, and PR teams, as well as exceptional communication skills.

Salary Information

The estimated salary for this position is between £60,000 - £80,000 per annum, depending on experience and qualifications.



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