Luxury Brand Activation Strategist
4 weeks ago
About the Role
We are seeking a highly skilled Luxury Brand Activation Strategist to join our team at Edrington. This is an exciting opportunity for a talented individual to drive brand engagement and create exceptional consumer experiences.
Key Responsibilities
- Develop annual event plans based on global/regional toolkits, adapting them to local markets while ensuring consistency and cohesion across campaigns.
- Plan, design, and execute halo and medium launch programs to drive brand prestige and excitement among target audiences.
- Collaborate with the brand team to execute marketing strategies and programs, supporting sustainable growth in Brand Power and Commercial return.
- Design and set up long-term luxury PCRM/AFFINITY projects to enhance brand presence and participation in the prestige consumer segment.
Delivering Results
- Understand the brand's long-term vision, strategy, propositioning, and short-term event objectives to deliver high-quality presentations.
- Lead and manage agencies to deliver projects from briefing to completion, ensuring timely and efficient execution.
- Collaborate with stakeholders to monitor and control event proposals, including concept, budget, activities, and creatives.
Team Leadership and Development
- Build a collaborative working climate to optimize efficiency and develop a sustainable talent pipeline.
- Set reasonable targets for the team and ensure they have the necessary skills and resources to achieve success.
Requirements and Qualifications
- Bachelor's degree or above, preferably in Beauty, Fashion, Luxury, or Premium Spirits.
- Strong commercial awareness, self-driven, and able to demonstrate a track record of program management both in field and amongst consumers.
- Comprehensive knowledge and experience in strategic development, brand building, and creating consumer engagement and experience.
- Well-organized, detail-minded, and able to work with multiple tasks.
- Proactive, good team player, and independent with strong dedication to results.
- Experience handling sales, trade marketing, and PR teams, as well as exceptional communication skills.
Salary Information
The estimated salary for this position is between £60,000 - £80,000 per annum, depending on experience and qualifications.
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