Brand Activation Strategist

2 months ago


Shanghai, Shanghai, China Edrington Full time

Job Title: Brand Activation Manager

The Brand Activation Manager plays a vital role in driving consumer engagement and experience for The Macallan, a leading premium spirits brand. This position requires a creative and strategic thinker who can develop and execute brand activation plans that meet the company's business objectives.

Key Responsibilities:

  • Develop annual event plans based on global and regional toolkits, ensuring local adaptation and consistency.
  • Plan, design, and execute halo and medium launch programs to drive brand prestige and excitement.
  • Collaborate with the brand team to execute marketing strategies and programs that support business growth.
  • Lead and manage agencies to deliver high-quality events and projects.

Requirements:

  • Bachelor's degree or above in a relevant field, preferably in Beauty, Fashion, Luxury, or Premium Spirits industry.
  • Strong commercial awareness, self-driven, and able to demonstrate a track record of program running.
  • Comprehensive knowledge and experience in strategic development, brand building, and consumer engagement.
  • Excellent communication skills and ability to work with external parties.

About The Macallan:

The Macallan is a leading premium spirits brand that aims to deliver exceptional consumer experiences. As a Brand Activation Manager, you will play a key role in helping the brand achieve its business objectives and drive sustainable growth.



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