Digital Marketing Strategist for Global Beauty Brands
4 weeks ago
Company Overview
Coty is one of the world's largest beauty companies with a diverse portfolio of brands across fragrance, color cosmetics, skincare, and body care.
We celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness, making us an equal opportunities employer. We strive to be an open, inclusive, and diverse workplace where all employees can be their authentic self.
About the Role
We are seeking an experienced Digital Marketing Strategist to join our team as Social Media & Influence Marketing Manager for Orveda.
As a key member of our marketing team, you will be responsible for leading our social media strategy from planning to execution, ensuring alignment with corporate brand communication goals and guidelines.
You will also lead influencer marketing tactics for each marketing campaign, collaborating with social agencies to create effective influencer marketing briefs.
Key Responsibilities
- Develop and execute social media strategies that drive engagement, conversions, and brand awareness.
- Lead influencer marketing campaigns, identifying and partnering with key opinion leaders (KOLs) and content creators to promote our brands.
- Manage brand-owned social platforms, including WeChat, Weibo, Red, Douyin, and Bilibili, in collaboration with social agencies.
- Monitor social media trends, market insights, and competitor information to inform our social media strategy.
- Analyze social media performance using industry benchmarking tools and metrics, providing actionable insights to optimize our strategy.
- Collaborate with internal stakeholders and external agencies to ensure campaign plan alignment, execution quality, and on-time delivery.
- Stay up-to-date with the latest social media trends, platforms, and best practices, applying this knowledge to enhance our social media presence.
Requirements
To succeed in this role, you will need:
- 6+ years of digital media experience with strong expertise in KOL/KOC and social media management.
- Beauty industry experience is preferred, particularly in agency or brand settings.
- Experience managing social media content creation, paid social advertising, and influencer partnerships.
- Strong logical thinking, problem-solving skills, and attention to detail.
- Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
- Fluency in English, both spoken and written.
Benefits
As a valued member of our team, you can expect:
- A competitive salary that reflects your knowledge and experience.
- Generous holiday benefits and comprehensive medical and commercial insurance.
- Fair rewards based on performance and individual abilities.
- Flexible work arrangements that promote work-life balance.
Recruitment Process
The recruitment process typically involves:
- A telephone/online introductory meeting.
- A first online/in-person interview.
- A second interview.
- A proposal with the terms of employment.
Salary Estimate
We estimate the salary for this role to be around $120,000-$150,000 per annum, depending on your experience and qualifications.
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