Global Beauty Innovation Lead

1 month ago

Shanghai, Shanghai, China Unilever Full time
Job Description:

This role is for a Senior Brand Manager in the Global Dove Skin Cleansing team.

About Us:

Dove Skin Cleansing is a leading brand in the beauty industry, with presence in over 160 countries. It is the #1 bodywash brand globally, almost twice the size of the next competitor brand, and continues to drive strong, consistent, sustainable and purposeful growth.

Main Responsibilities:
  • Lead the development and execution of Dove's core innovations in China.
  • Develop a strong partnership with the local China team to ensure smooth OTIF launch of core innovation projects.
  • Partner with SEA countries (PH, VN, ID, TH, MYSG) to develop and align growth plans to achieve year-on-year double digit growth for the region.
  • Conduct regular meetings with these markets to ensure both thematic and tactical activities are progressing smoothly and are on track to meet growth targets.
  • Effectively lead and collaborate with a diverse cross-functional team (CMI, R&D, Finance, SC) based across China, US and SEA.
  • Effectively manage a network of agencies and partners to unlock creativity and efficiency to land projects with speed and with success.
  • Partner with UI to drive white space expansion.
Requirements:
  • At least 8 years marketing experience in which you have managed the communications and product experience of a brand.
  • Must have a strong passion for beauty and a healthy fascination for the products we sell – the formulations, science, fragrance, sensorials, look and feel.
  • Must treat every element of a mix with care and attention to detail, ultimately to make the product look beautiful and create consumer desire and excitement.
  • You know your own strengths and weaknesses and are able to build relationships and spark passion with others that result in a high performing team.
  • Global brand/mix development skills with a strong understanding of how local teams operate, experience in partnering countries outside China is a huge plus.
  • Strong strategic thinking built on a sharp understanding of consumers' needs across multiple markets.
  • Has experience in developing successful communication both above and below the line.
  • Has experience in effectively managing the relationship with advertising agency partners.
  • Excellent brand development skills (brand positioning/equity, concept development, project leadership, eye for beauty).
  • Beauty experience and craftsmanship to create holistic Brand Experience Toolkit for an innovation/campaign.
  • Strong business acumen (including NRM) and an understanding of innovation process management, funnel value & Innoflex.
  • Exceptional project management skills – working closely with R&D, Supply Chain, CMI, Finance, External Agencies and CCBTs to bring the innovation pipeline to life OTIF.
  • Ensure timely delivery of projects and help deliver business metrics of turnover, global innovation funnel value, gross margin, and share.
  • Collaborate closely with R&D to create winning products based on consumer-centric propositions.
  • High quality leadership with a track record of building motivated and strong teams – and ability to interface regularly with senior stakeholders from country, category and brand.
  • Be bold in thought and brave in action. Have a healthy disregard for status quo.
  • Ability to work autonomously in a fast-paced environment.

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