Global Skincare Business Lead
1 month ago
The Role
Coty, the world's leading beauty company, is seeking a seasoned marketing professional to lead its luxury skincare business in China.
As Global Skincare Business Lead, you will be responsible for developing and executing marketing strategies that drive brand awareness, desirability, and sales. Your primary objective will be to build a strong retail presence, leverage gifting market opportunities, and enhance customer experience across Coty's premium skincare brands.
You will work closely with cross-functional colleagues to ensure seamless execution of marketing activities aligned with the company's global strategy. This includes managing advertising, digital, social media, and promotional initiatives to achieve business targets.
To succeed in this role, you must have a deep understanding of local consumers, customers, and competitors. You will adapt global license guidelines and policies to meet local market needs while advocating for local initiatives.
Key Responsibilities:
- Develop and execute marketing bundles and brand plans to drive brand awareness, desirability, and sales.
- Liaise with local registration teams and global brand teams to ensure timely new innovation launches in China.
- Achieve business results through executional excellence, partnering with cross-functional colleagues to ensure MKT activities are executed according to strategy.
- Adapt global license guidelines and policies to meet local market needs, advocating for local initiatives.
Requirements:
- 10+ years' experience in Marketing, with a focus on luxury skincare. A proven track record in innovation rollouts and flawless launch management is essential.
- Project Management: Ability to inspire and lead teams, holding them accountable for delivering project deliverables.
- Experience in consumer work and mix development is a plus.
- Strong communication and coordination skills, with fluency in Mandarin and English.
- Strong beauty sense and luxury taste.
- Self-initiative and willingness to meet challenges.
Estimated Salary Range: $120,000 - $180,000 per year, depending on experience and qualifications.
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