Digital Marketing Strategist

3 days ago

Shanghai, Shanghai, China Ingredion China Limited Full time

Ingredion China Limited is seeking a highly skilled Digital Marketing Strategist to join our global digital marketing team.

The ideal candidate will have experience in outbound digital marketing, demand generation, and conversion rate optimization. Additionally, they should be proficient in managing social media channels and standalone apps, specifically WeChat.

This role requires a strong understanding of marketing automation tools and CRM systems, as well as excellent communication skills and fluency in English.

The salary for this position is estimated to be around 300,000 CNY per year, based on industry standards and the cost of living in Songjiang Province, Shanghai.

Job Description:

  • Develop and execute outbound digital campaigns via Salesforce Pardot and other related tools
  • Design customer journeys and paths to encourage conversion and support efficient decision making in channels such as email, landing pages, and gated assets
  • Support the promotion of key content, events, and activities to drive an engaging and differentiated customer experience and high conversion focus
  • Execute rapid deployment of campaigns leveraging standardized templates based on business needs and marketing communications plans
  • Test and iterate designs, templates, and campaign approaches to drive improved conversion rates across all outbound activities
  • Lead and execute all WeChat activities in the region, including managing company profiles, supporting content, app development, and demand generation
  • Collaborate with operations and inbound teams to align customer journey activities and outbound programs

Required Skills and Qualifications:

  • Degree in Marketing, Business, or a related field
  • Experience in outbound digital marketing, demand generation, and conversion rate optimization
  • Proficiency in managing social media channels and standalone apps, especially WeChat
  • Strong understanding of marketing automation tools and CRM systems
  • Excellent communication skills, both written and verbal
  • Fluency in English, both written and spoken
  • Able to work independently and effectively with cross-functional teams in a fast-paced and global environment
  • Strong attention to detail and ability to manage time and meet deadlines

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