Digital Marketing Strategist for E-Commerce Growth

3 days ago


Shanghai, Shanghai, China The LEGO Group Full time

Job Overview

We are seeking a highly skilled Channel Marketing Manager to join our team at The LEGO Group. This is an exciting opportunity to drive e-commerce growth and develop strategic partnerships with customers.

About the Role

This role involves collaborating closely with Performance Marketing, Assortment Planning, and Marketing teams to activate marketing campaigns on various e-commerce platforms. You will be responsible for developing and implementing strategies and insights for gift-with-purchase promotions, leveraging strong product knowledge and platform differentiation.

Responsibilities

  • Closely collaborate with cross-functional teams to achieve business objectives.
  • Design and execute comprehensive marketing strategies across multiple e-commerce channels.
  • Analyze market trends and consumer behavior to inform data-driven decision-making.

Requirements

  • Bachelor's degree in a relevant field (e.g., business, marketing).
  • A minimum of 6 years of experience in digital marketing, with a focus on e-commerce and channel marketing.
  • Excellent communication and presentation skills, with the ability to effectively convey complex ideas to diverse stakeholders.
  • Proven track record of driving business growth through innovative marketing strategies.

Benefits

The LEGO Group offers a competitive salary range of $120,000 - $180,000 per year, depending on experience. We also provide a comprehensive benefits package, including enhanced paid leave options, life and disability insurance, and opportunities for professional development.

What We Offer

As a Digital Marketing Strategist at The LEGO Group, you will have the opportunity to work on high-profile projects, collaborate with a talented team, and contribute to the company's mission of inspiring children's creativity through play.



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